StemCell Therapy

On this weeks episode of The Dropcast, hosts Jian DeLeon and Noah Thomas are joined by Treis Hill and Rob Cristofaro, partners-in-crime at Alife, who are on to celebrate the 20th anniversary of the New York City-based lifestyle, street, and skatewear brand.

The quick hits start off with Kiths co-branded apparel capsule in collaboration with Nobu and their dinner event which took place at the worlds most recognized Japanese restaurant (2:48). While Noah was filling up on sushi as a Nobu regular (shout out to Uncle Woody), Jian was knee-deep in work at the office. Treis notes the merging of food with fashion as the cast expresses their mutual love for authentic restaurant merch (4:30). Somehow, discussion of the Snow Peak x New Balance sneakers brings us back to food again more specifically, food utensils, including the worlds most luxurious spork (8:06).

Talk of Burberrys Nova Check fleece jacket drop leads to Rob and Treis sharing the lack of high fashion pieces in their closets and Alifes history of collabs (11:10). Rather, the duo emphasizes the importance of finding relevance in co-branding as seen through their work with Foot Lockers Project Greenhouse (16:13). The initiative focuses on sustainable product design and empowering youth culture through collaboration with mentors.

Alifes multifaceted identity, which includes being a museum, extends their storytelling beyond pure products as seen with their recent partnerships with Brooklyn Museum and The Bronx Museum of the Arts. When the latter held an exhibit for street art photographer Henry Chalfant who produced a body of work referred to as the Bible of graffiti (22:53), Alife injected their contemporary DNA into the collaboration by creating a pop-up retail space selling a capsule featuring Chalfants work.

In light of their 20th anniversary, Alife is collaborating with Lee Jeans who are also celebrating 130 years in the making (26:00). This leads up to the Question of the Week (QOTW): Whats your favorite Alife collab? (29:08) with the hosts giving their takes.

The cast wraps up the episode by making the rounds in Whatd You Cop? Rob got his hands on the iPhone 11 Pro while Treis got a pair of red Chuck 70s.

Check up on our next QOTW out Monday on Highsnobietys Instagram, and make sure to leave us a voicemail on The Dropcast hotline at 833-HIGHSNOB (833-444-4766) for a chance to be featured in a future episode.

Relevant links:

KITH Cooks Up a Co-Branded Collection With Nobu

Snow Peaks New Balance Sneaker Collab Is for Mountain Adventurers & City Dwellers

Nike Gives the Blazer Mid 77 Vintage a Snakeskin Swoosh

Get FW19 Ready, Head-to-Toe, With These Fleece & Shearling Highlights

Patta Celebrates 15th Anniversary With NYC Pop-Up & Insane Collabs

Rowing Blazers & Barbour Team up for Japanese Exclusive Capsule

Foot Locker, Inc. & Greenhouse Collab With VFILES, Alife, Diet Starts Monday, & More for Innovation Incubator

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The Alife Guys Talk About Longevity and New Collabs - Highsnobiety

This entry was posted on October 11, 2019 at 1:44 pm and is filed under Longevity. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed. |