StemCell Therapy

There has been a swift backlash against the "Hoarding Brothers," two brothers from Tennessee who bought nearly 18,000 bottles of hand sanitizer in an effort to profit off fears relating to the coronavirus.

After publicly whining that Amazon and Facebook Marketplace prevented them from selling their stock, the brothers Matt and Noah Colvin have been harshly shamed on social media, and the Tennessee attorney general accused them of "price gouging" during a national emergency before confiscating and redistributing their stash.

And yet, dramatic photos of empty shelves in grocery and retail stores, and signs shaming people for how much toilet paper they've bought, indicate that the Hoarding Brothers may only be an exaggerated version of general American behavior.

Hoarding is so commonplace that President Donald Trump has addressed the issue. "You don't need to buy so much," counseled the president. "Take it easy. Relax."

Such pleas reveal how in times of national emergency, few domestic actors have been the object of more scorn than hoarders and black-market traders, and this has been by government design.

During World War II, when rationing of essential supplies took effect, wartime propaganda inserted morality into the marketplace to ensure the effectiveness of the program. It worked. Hoarders took center stage as the dastardly villains.

President Franklin D. Roosevelt directed the Office of War Information to explain rationing to the public in a "positive, thought-provoking but nonthreatening manner." Indeed, the OWI's educational campaigns often appealed to citizenship and patriotism in its efforts to explain why hoarding or trading on the black market contributed to inflation, caused shortages and undermined the war effort.

But the OWI also used guilt and shaming techniques against the selfish hoarder and greedy black-market trader.

Films such as the Department of Agriculture's "It's Up to You," portrayed a shopper being browbeaten by her conscience after soliciting a "dishonest butcher" for a black-market steak. Some of these scenarios took place with images of Adolf Hitler, the ultimate beneficiary of ration violations, lurking in the background.

Hollywood studios followed suit. "Letter from Bataan," a "victory short" produced by Paramount Pictures, dramatized the results of hoarding through a letter from a soldier named Johnny to his family. The film begins with Johnny's neighbor bragging that the authorities "didn't catch me" when she managed to amass 28 pounds of canned goods and 200 pounds of sugar.

But the elderly woman slinks off in shame after Johnny describes the death of his buddy, who perished when Johnny's night blindness, a result of "a lack of fresh vegetables," prevented him from accurately shooting down Japanese planes.

In the feature "Since You Went Away," Agnes Moorehead played an acerbic socialite who hoarded sugar and wasted goods as she antagonized the film's resilient protagonist, the lovely Claudette Colbert.

Even Popeye the Sailor got in the action in an animated short titled "Ration fer the Duration." In a dream sequence reminiscent of Jack and the Beanstalk, Popeye fought the giant who not only held captive the golden goose but was also stockpiling sugar, rubber tires, silk stockings, cola, gasoline and empty toothpaste tubes.

Such propaganda did not always work. When the government announced new rations, consumers often invaded the stores and caused new shortages. Black market trading persisted.

Between 1941 and 1947, the OPA issued 259,966 citations, and the agency estimated that in 1943 alone consumers bought $1 billion worth of goods illegally.

But the social pressure remained and appeals to morality proved effective at unifying the country, keeping inflation in check and mitigating shortages during a national emergency.

Complying with rationing, resisting hoarding and avoiding the black market complemented many other activities undertaken by Americans during World War II, including planting victory gardens, participating in salvage campaigns and volunteering their services.

This volunteerism gave Americans pride in knowing that individual actions contributed to the public good, and show that even while the temptation to hoard persists during our current crisis, social and political pressure play an important role in keeping such impulses in check.

Emilie Raymond is an associate professor of history at Virginia Commonwealth University.

Original post:
Raymond: US has long history of dealing with the villainous hoarder - Lexington Dispatch

This entry was posted on March 22, 2020 at 7:49 pm and is filed under Blindness. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed. |