Marimekko Corporation, Press release, 9 December 2020 at 9.00 a.m.
Sustainability is the biggest challenge shared by the whole global fashion and textile industry and one of the strongest megatrends transforming the sector. We have seen a shift in consumers values with an increasing preference for more sustainable choices. The coronavirus pandemic has further accelerated this trend.
Since the companys beginnings, Marimekkos operations and design philosophy have been based on sustainable thinking, and the advancement of sustainability has been part of our daily work for years already. We want to be at the forefront of developing more sustainable products and practices and therefore we have now raised our sustainability targets both for our own operations and for the entire value chain to a new, markedly more ambitious level. We believe that, in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy, and with full transparency, starting with raw materials. Our long-term vision is that our operations leave no trace on the environment. Achieving this requires new technological, material and business-model innovations, which we are committed to continuously developing together with our partners.
Marimekkos purpose is to empower people to be happy as they are and bring joy to their everyday lives through bold prints and colors. In line with our mission and values, we see it as our duty to strongly promote sustainability and, through the power of our example, to move the entire industry forward towards a more sustainable future. Besides our own sustainable operations, we want to have a positive impact on the entire value chain from raw materials to product use and recycling, says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
We are excited about this meaningful challenge. We still have a lot of work to do, and achieving our ambitious long-term sustainability goals also requires close cooperation with various partners and players as well as new industry innovations. Today, sustainability is essential for ensuring a companys longevity, but we at Marimekko think that it also opens up new value-creating opportunities for our business as we are serving a growing global customer base, Tiina Alahuhta-Kasko continues.
Marimekkos new sustainability strategy is built around three guiding principles:
Timeless design brings joyfor generations to come piloting the resale of pre-loved Marimekko gems in 2021
Sustainability is part of our DNA at Marimekko. Our design philosophy and our operations have for nearly 70 years been based on longevity: we want to offer our customers timeless, functional and durable products that bring them long-lasting joy and that they will not want to throw away. We aim to continue creating new classics high-quality products that stand the test of time. Our objective is that, during their lifetime, Marimekko items bring joy to many different consumers, even generations, after which they are finally recycled into new products. To encourage our community to give their pre-loved Marimekko gems a new life, we will pilot resale services in 2021. We will also expand our service offering related to product care in order to prolong the life of our products.
The products of tomorrow leave no trace Marimekkos own operations are already carbon neutral
We have launched several projects to significantly reduce emissions in our entire value chain it is our intention to align our emissions-related targets with those of the Paris Agreement. We commit ourselves to reduce the environmental footprint of our textile materials by 30 percent (measured in the Higg Material Sustainability Index) by 2025 through using more sustainable materials and to cut it further by 2030 by adopting new material solutions. We also aim at reducing emissions from logistics by 50 percent by 2025. As a result of continuous development work and emission offsetting, our own operations are already carbon neutral in 2020.
Positive change through fairness and equality aiming at full transparency of operations and the supply chain
Fairness and equality have always been important principles for Marimekko. We want to promote their implementation in our value chain and see to it that our entire value chain is built on these principles. We will continuously provide more information about the origin of our products, ultimately aiming at full transparency of our operations and supply chain, starting with raw materials. We will also extend audits to second-tier suppliers in risk countries. By actively collaborating with other players in the industry, we can promote sustainable practices and drive positive change across the whole sector.
Media and investor conference
A media and investor conference on Marimekkos new sustainability strategy and goals will be held in English on 10December 2020 at 3.00 p.m. EET. A live webcast of the conference can be followed athttps://marimekko.videosync.fi/new-sustainability-strategy-2020,and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.
Read more: https://company.marimekko.com/en/sustainability/
Further information:Asta Halme, Marimekko Communications Tel. +358 9 7587 233asta.halme@marimekko.com
DISTRIBUTION:Key media
Marimekko is a Finnish lifestyle design company renowned for its original prints andcolors.The companys product portfolio includes high-quality clothing, bags and accessories as well as home dcor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2019, brand sales of the products worldwide amounted to EUR 251 million and the company's net sales were EUR 125 million. Roughly 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 450 people. The companys share is quoted on Nasdaq Helsinki Ltd. http://www.marimekko.com
- 3 ancient foods are the staple of this blue zones longevity diet - Fortune - November 3rd, 2024
- The Fall Fruit Longevity Experts Swear By - Vogue - November 3rd, 2024
- 6 Foods Centenarians Almost Never Eat (and You Shouldn't Either), According to Longevity Experts - Real Simple - November 3rd, 2024
- According To Longevity Experts, This Is The Breakfast You Should Be Eating For A Long Life - Yahoo Life - November 3rd, 2024
- 33-year-old who left the U.S. to live minutes from the ocean in Jamaica: 'I feel like I have a better chance of longevity here' - CNBC - November 3rd, 2024
- The Secret to Longevity? Community. - LVHN News - November 3rd, 2024
- The Real-Life Diet of Longevity Doctor Valter Longo, Who Wants You to Finish Eating Well Before Bedtime - GQ - November 3rd, 2024
- At 80, Jazzercise's founder is thriving. She credits lean protein, weightlifting, and treating herself to a daily Dr Pepper. - Business Insider - November 3rd, 2024
- New Computational Method Links One Mammals Striking Longevity and Resistance to Cancer With Dark Genome - Roswell Park Comprehensive Cancer Center - November 3rd, 2024
- Anti-aging enthusiasts are turning to the drug rapamycin to help extend their livescan it work? A longevity doctor weighs in - CNBC - November 3rd, 2024
- There's 1 Massive Health Benefit Of Travel That We Don't Talk About Enough - HuffPost - November 3rd, 2024
- The Northwestern Lab Trying to Extend Your Life - Chicagomag.com - November 3rd, 2024
- Human Touch Reflects on the Catalyst and Future of the Longevity Boom - Athletech News - November 3rd, 2024
- Fountain Life Develops "Zora AI," the World's First Generative AI Platform Specially Trained in Functional and Longevity Medicine - PR... - November 3rd, 2024
- Cancer patients who stop smoking within the first six months of diagnosis see improved longevity, study finds - Medical Xpress - November 3rd, 2024
- The 80-year-old billionaire Larry Ellison wins plaudits for looking 30 years younger, with the longevity fanatic Bryan Johnson weighing in - AOL - November 3rd, 2024
- Brewing longevity: Reassessing the health impact of coffee - Genetic Literacy Project - November 3rd, 2024
- Heres Why People in Blue Zones Live the Longest, According to Longevity Experts - Real Simple - November 3rd, 2024
- Before trying expensive longevity treatments, focus on these 4 basics of living longer first - Business Insider - October 6th, 2024
- She loved beer and ice cream and lived to 97. Does lifestyle really matter to longevity? - CNN - October 6th, 2024
- Scientists are testing a keto cocktail for longevity and vigor without the high-fat diet - Business Insider - October 6th, 2024
- 5 Things Longevity Researchers Do Every Day to Live Longer and Healthier - Health.com - October 6th, 2024
- Scientists Have Discovered a Dietary Compound That Increases Longevity - SciTechDaily - October 6th, 2024
- The longevity method: inside the wellness retreat that wants you to live better for longer - Harper's Bazaar UK - October 6th, 2024
- Eight-time Olympic champion Isabell Werth on her longevity, success secrets, and impromptu sing-along during Paris 2024 competition - Olympics - October 6th, 2024
- Want to Live a Longer, Healthier, More Meaningful Life? Science Says People With Greater Resilience Enjoy Exceptional Longevity - Inc. - October 6th, 2024
- Longevity in Action: The 91-Year-Old Weaver Redefining Aging - JAPAN Forward - October 6th, 2024
- A 64-year-old who swam the earth's circumference shares his longevity tips - The Caledonian-Record - October 6th, 2024
- Jimmy Carters longevity compared to other U.S. presidents - FlowingData - October 6th, 2024
- The 'Healthy' Habit That's Taking Years Off Your Life, According to Longevity Experts - Parade Magazine - October 6th, 2024
- Common food ingredient that promotes longevity found by scientists - The Times of India - October 6th, 2024
- Maryland Department Of Aging Launches Longevity Ready Maryland Work Groups - pasadenavoice.com - October 6th, 2024
- If You Want To Live A Long Healthy Life, Experts Say You Should Avoid Doing These 6 Things - BuzzFeed - October 6th, 2024
- Aging is the inflation of life. An emerging crop of longevity biotech companies needs investment to beat it - Fortune - September 13th, 2024
- On this island in Italy, people often live to 100here are 4 of their key habits for a long, happy life - CNBC - September 13th, 2024
- This 5-second walking test can tell you how well you're aging - Business Insider - September 13th, 2024
- Maxwell Sociologists Receive $3.8M to Research Health and Longevity - Syracuse University News - September 13th, 2024
- How Long Do You Expect to Live? It Pays to Make an Educated Guess. - MSN - September 13th, 2024
- Want to live for longer? These are hands down the best workouts for boosting longevity, according to top trainers - Marie Claire UK - September 13th, 2024
- Unlocking the Power of Healthy Longevity: Demographic Change, Non-communicable Diseases, and Human Capital - World Bank Group - September 13th, 2024
- Growth vs Profitability: The key to startup longevity - Moneycontrol - September 13th, 2024
- Newly Discovered Gene Could Be the Secret to Longevity - SciTechDaily - September 13th, 2024
- Poverty and longevity: mutually exclusive what if we thought more about the link between housing and health? - Real Change News - September 13th, 2024
- People in Blue Zones swear by beans for healthy aging here are 3 longevity-boosting bean dishes from a recipe developer - Business Insider - September 13th, 2024
- The Key to Healthy Aging and Longevity - Daily Item - September 13th, 2024
- Associations Between Professional Sports and Longevity - Lifespan.io News - September 13th, 2024
- Samuel L. Jackson Reflects on His Longevity in Hollywood: 'I've Been Kind of Fortunate' (Exclusive) - PEOPLE - September 13th, 2024
- The New Map of Life - Stanford Center on Longevity - August 7th, 2024
- Longevity: Lifestyle strategies for living a healthy, long life - August 7th, 2024
- Halia Therapeutics' CEO, Dr. David J. Bearss, to Present Groundbreaking Research on Chronic Inflammation and Aging at the 3rd Edition Global Longevity... - August 7th, 2024
- The 7 Keys to Living Longer and Healthier - The New York Times - July 2nd, 2024
- The keys to longevity may start in the lab. How aging science is ... - NPR - July 2nd, 2024
- Healthy Longevity The Nutrition Source - July 2nd, 2024
- Beyond Air® Schedules Fiscal Year End 2024 Financial Results Conference Call and Webcast - May 24th, 2024
- NANOBIOTIX to Present at the Jefferies Global Healthcare Conference - May 24th, 2024
- Kane Biotech Announces First Quarter 2024 Financial Results - May 24th, 2024
- Tizona Therapeutics Presents Phase 1b TTX-080 Clinical Data in Advanced Colorectal Cancer and Head and Neck Squamous Cell Carcinoma at ASCO 2024 - May 24th, 2024
- Inotiv, Inc. to Participate in Upcoming Craig Hallum and Jefferies Investor Conferences - May 24th, 2024
- Evaxion to Present New Positive Data from Ongoing Phase 2 Study on Lead Vaccine Candidate EVX-01 at the American Society of Clinical Oncology Annual... - May 24th, 2024
- Genmab to Showcase Data in Various Patient Populations to be Presented at the American Society of Clinical Oncology (ASCO) Annual Meeting - May 24th, 2024
- Kymera Therapeutics to Present New Clinical Data from Ongoing Phase 1 Trial of MDM2 Degrader KT-253 at ASCO Annual Meeting - May 24th, 2024
- Theratechnologies’ Sudocetaxel Zendusortide ASCO 2024 Presentation Demonstrates Signs of Long-Term Efficacy and Manageable Safety Profile in... - May 24th, 2024
- Bio-Path Holdings to Present Data at American Society of Clinical Oncology (ASCO) Annual Meeting - May 24th, 2024
- Replimune to Present at the 2024 American Society of Clinical Oncology (ASCO) Annual Meeting - May 24th, 2024
- Candel Therapeutics Reports Prolonged Overall Survival in Phase 2 Clinical Trial of CAN-2409 for Advanced Non-Small Cell Lung Cancer (NSCLC) in... - May 24th, 2024
- Iovance Biotherapeutics Announces Clinical Data in Frontline Advanced Melanoma at ASCO 2024 Annual Meeting - May 24th, 2024
- IN8bio Announces INB-200 Phase 1 Study Data in Newly Diagnosed Glioblastoma to be Presented at the 2024 ASCO Annual Meeting - May 24th, 2024
- Werewolf Therapeutics to Present Updated Data from Phase 1/1b Clinical Trial of WTX-124 as Monotherapy and in Combination with Pembrolizumab in Solid... - May 24th, 2024
- Cogent Biosciences Announces Positive Updated Lead-In Data from Ongoing Phase 3 PEAK Trial Evaluating Bezuclastinib in Combination with Sunitinib in... - May 24th, 2024
- Arvinas Announces Upcoming Presentations at the 2024 American Society of Clinical Oncology Annual Congress - May 24th, 2024
- Zentalis Pharmaceuticals to Present Promising Results from Phase 1 Trial of Azenosertib and Gemcitabine in Relapsed or Refractory Osteosarcoma at 2024... - May 24th, 2024
- HOOKIPA Pharma Announces Positive Clinical Data to be Presented at the American Society for Clinical Oncology 2024 Annual Meeting - May 24th, 2024
- Promising Anti-tumor Activity of Novel Costimulatory Bispecific Antibody REGN7075 (EGFRxCD28) in Combination with Libtayo® (cemiplimab) to be... - May 24th, 2024
- Longevity: What lifestyle habits could help you live to 100? - December 22nd, 2023
- Aiming for longevity - Harvard Health - December 22nd, 2023
- How Long Can We Live? - The New York Times - December 22nd, 2023
- Humans Could Live up to 150 Years, New Research Suggests - May 17th, 2023
- The ingredients for a longer life - BBC Future - May 17th, 2023
- Life Expectancy by State 2023 - World Population Review - May 17th, 2023
- About Us - Fountain Life - May 17th, 2023