RELATED: Sign up for Lillys track walk
NASCAR fans, get ready to get physical: NASCAR.com is launching a Fit Row series that focuses on the health and fitness aspects of racing and its superstar drivers. Presented by Lilly Diabetes, the exclusive diabetes health partner of NASCAR, the series will feature 10 themed stories and include coverage from Lillys track walk on May 26 from 2-4 p.m. ET at Charlotte Motor Speedway.
With the Fit Row Series, fans will get an inside scoop into how drivers such as Kevin Harvick, Jimmie Johnson and more stay fit, and learn simple tips that focus on areas such as talking to your doctor and making lifestyle changes through healthy eating and exercising that can give you a win when it comes to diseases like diabetes.
In addition to simple healthy tips for consumers, Lilly Diabetes aims to stress an element through the Fit Row series that NASCAR drivers know all too well: Perseverance. Everyone has setbacks and struggles in life, but perseverance is especially important during these times of trials so that you can feel healthy and continue to do the things you love to do.
The goal of Lilly Diabetes driving awareness and education is critical to NASCAR as many of our fans are affected by the disease, NASCAR Vice President of Partnership Marketing Lou Garate said at the time. The rate of Americans developing diabetes continues to rise, and we hope this partnership can help make a positive change in peoples lives.
The Lilly Diabetes #DriveYourHealth Track Walk is the official kick-off event of the Lilly Diabetes and NASCAR health and wellness initiative. The walk aims to encourage NASCAR fans to take action to better manage their diabetes and/or overall health, starting by pledging to walk 1.5 miles around the Charlotte Motor Speedway.
Lilly Diabetes which remains the primary sponsor of XFINITY Series driver and 2017 Daytona winner Ryan Reed increased its relationship with the sanctioning body in March, when it was announced as NASCARs official health partner.
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Lilly Diabetes launches 'Fit Row' on NASCAR.com - Nascar
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