StemCell Therapy

By ohtadmin | on July 08, 2020

The $100,000 advertising campaign will use both old and new media to target DFW millennials

The Dallas Weekly is a weekly newspaper that has been serving the African American community in Dallas and the surrounding region since 1954. Today, the paper announced the start of an advertising campaign for Mark Cuban Companies, the portfolio of businesses (including the Dallas Mavericks) owned by local legend, media star, entrepreneur, and NABJ supporter Mark Cuban.

CEO and Co-Publisher, Patrick Washington said, We are pleased and excited to work with Mark Cuban and Mark Cuban Companies. This marks a new milestone for our paper, which has worked to expand our digital reach with our audience in the DFW Metroplex in addition to being one of the few local community papers still available in print on a weekly basis. I believe it is our ability to smoothly integrate these assets that has given us the opportunity to work with MCC.

The campaign will use both print and digital resources to increase the presence of MCC, from the MCCs most recognizable member, the Dallas Mavericks, throughout the MCC catalog within the DFW Metroplex, with an emphasis on engaging new long-term customers for both The Dallas Weekly and Mark Cuban Companies.

For more information about this and other advertising opportunities with The Dallas Weekly, contact COO/Finance Director Jess Washington at finance@dallasweekly.com or call 214-428-.

See the article here:
Integration, Marketing Reach and Longevity Fundamental to New Collaboration Between The Dallas Weekly and Mark Cuban Companies - Dallasweekly

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