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A lot of Republicans are acting puzzled about Donald Trumps re-election pitch. He has no message, one Republican source told Reuters. He needs to articulate why he wants a second term, said another. Some have expressed hope that Trump would find a way to become less polarizing, as if polarization were not the raison dtre of his presidency.

Its hard to know if Republicans like this are truly naive or if theyre just pretending so they dont have to admit what a foul enterprise theyre part of. Because Trump does indeed have a re-election message, a stark and obvious one. It is white power.

The president started this week by tweeting out a video that encapsulates the soul of his movement. In it, a man in The Villages, an affluent Florida retirement community, shouts, White power! at protesters from a golf cart bedecked with Trump signs. Thank you to the great people of The Villages, wrote Trump. Only after several hours and a panic among White House staffers did the president delete the tweet.

His spokesman claimed he hadnt heard his supporters extremely clear words. Trump, naturally, never disavowed them.

And why would he? Republicans might act as if they dont know why Trumps fans are so unfailingly loyal. Some commentators spent the first year or two of his presidency dancing around the reason he was elected, spending so much time probing the economic anxiety of his base that the phrase came to stand for a type of willful political blindness.

But Trump understands that he became a significant political figure by spreading the racist lie that Barack Obama was really born in Kenya. He launched his history-making presidential bid with a speech calling Mexican immigrants rapists and adopted a slogan, America First, previously associated with the raging anti-Semite Charles Lindbergh. Throughout the 2016 campaign, he won the invaluable prize of earned media with escalating racist provocations, which his supporters relished and which captivated cable news.

People voted for Trump for reasons besides racism. There was also sexism. Some voters were just partisan Republicans or thought that reality TV is real and that Trump was as successful as The Apprentice made him seem.

Trump, however, seems to grasp that racism is what put him over the top. Its what made his campaign seem wild and transgressive and hard to look away from.

Now Trumps poll numbers are cratering, we have double-digit unemployment and our pandemic-ravaged nation has been rendered an international pariah. America is faring exactly as well under Trumps leadership as his casinos, airline and scam university did. Its not surprising that hes returning to what he knows and what seemed to work for him before.

In fact, Trump appears to think his problem is that he hasnt been racist enough. On Wednesday, Axios Jonathan Swan reported that Trump regrets listening to his son-in-law Jared Kushners woke ideas as a source put it including on criminal justice reform. Instead, he wants to double down on law and order. He truly believes there is a silent majority out there thats going to come out in droves in November, a source told Swan.

And so last week, as if to prod that silent majority, Trump tweeted out videos of Black people assaulting white people. (Where are the protesters? he asked.) He has made a point of calling the coronavirus the kung flu. At a time when even Mississippi is removing Confederate imagery from its state flag, Trump has thrown himself into the protection of what he calls our heritage.

He signed an executive order directing federal law enforcement to prosecute people who damage federal monuments threatening them with up to 10 years in prison and withholding funds from municipalities that dont protect statues. (Whether this latter provision is enforceable is unclear.) He said hed veto a $741 billion defense bill over a provision, written by Sen. Elizabeth Warren of Massachusetts, requiring that military bases honoring Confederates be renamed. Apoplectic over New York Citys plans to paint the words Black Lives Matter on Fifth Avenue in front of Trump Tower, he called the slogan a symbol of hate.

Polls show that a growing number of them, particularly women, are repelled by Trumps race-baiting and divisiveness. But Republicans who complain that the president is undisciplined, that he cant adhere to a strategy, miss the point: Bigotry has always been the strategy.

The Republicans who support him are yoked to that strategy. Their real frustration isnt that its ugly but that its no longer working.

Michelle Goldberg is a New York Times columnist.

More:
Goldberg: Trumps re-election message is white grievance - The Mercury News

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