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Archive for the ‘Longevity’ Category

How to live longer – the very best exercise to add years onto your lifespan – Express

Sunday, September 13th, 2020

Maintaining a healthy lifestyle, including a well-rounded diet is crucial to prolonging your lifespan.

You could also boost your lifespan by doing regular exercise. Its the miracle cure weve all been waiting for, according to the NHS.

Making some small diet or lifestyle changes could help to increase your life expectancy and avoid an early death.

One of the best ways to make sure that you live longer is to regularly play tennis, it's been revealed.

READ MORE: How to live longer - flowers to boost longevity

But playing any team-based sport could also have a lasting effect on your lifespan, they added.

The social aspect to these types of activities may be the key to increasing the length of your life.

For both mental and physical well-being and longevity, were understanding that our social connections are probably the single-most important feature of living a long, healthy, happy life, says study cardiologist, Dr James OKeefe.

If youre interested in exercising for health and longevity and well-being, perhaps the most important feature of your exercise regimen is that it should involve a playdate.

Meanwhile, you could also make sure that you live longer by making just a few changes to your daily diet.

Olive oil is one of the best cooking oils to use, as it forms part of a heart-healthy diet, according to medical website WebMD.

All non-tropical vegetable oils, including olive, corn, peanut and safflower oils, have added benefits for your heart.

A heart-healthy diet could also help patients to lose weight, if they're overweight.

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Vaping by US teenagers saw steep drop this year: survey | TheHill – The Hill

Sunday, September 13th, 2020

E-cigarette use among U.S. youth fell this year for the first time in three years following last years outbreak of vaping-related illnesses and deaths. But officials warn rates still remain unacceptably high, according to a federal report released Wednesday.

A national survey foundless than 20 percent of high school students and 4.7 percent of middle school students recently used e-cigarettes and other vaping products. Thats a decline from the 27.5 percent of high schoolers and 10.5 percent of middle school students who said they vaped in 2019.

America is changing fast! Add Changing America to your Facebook or Twitter feed to stay on top of the news.

The National Youth Tobacco Survey conducted in partnership with the U.S. Food and Drug Administration (FDA) found about 3.6 million youth in the U.S. reported using e-cigarettes this year, a drop from 5.4 million last year.

Teen rates fell between 2015 and 2016 before spiking.

Expertsbelieve media reports about vaping-related illnesses likely contributed to the decline in use among teens, as well as flavor bans and higher age limits.

A series of cases were reported last year in which teens fell ill and even died due to vaping injuries.

Although the decline in e-cigarette use among our Nations youth is a notable public health achievement, our work is far from over, the Centers for Disease Control and Prevention (CDC) Director Robert Redfield said in a statement. Youth e-cigarette use remains an epidemic, and CDC is committed to supporting efforts to protect youth from this preventable health risk."

Officials found that pre-filled cartridges remained the most commonly used product, but disposable e-cigarette use increased 1,000 percent among high school students and 400 percent among middle school students since last year. Most users reported using flavored e-cigarettes, and the use of menthol flavor was prominent.

The FDA earlier this year prohibited flavors such as candy, fruit and mint from small vaping devices like Juul. The policy, however, exempted disposable e-cigarettes that often contain fruity flavors.

Health advocates said the Trump administration missed the opportunity to make greater progress against youth vaping when it failed to clear the market of all e-cigarettes.

The evidence couldnt be clearer: As long as any flavored e-cigarettes are left on the market, kids will get their hands on them and we will not solve this public health crisis, Matthew Myers, president of Campaign for Tobacco-Free Kids, said in a statement.

The annual survey includes more than 20,000 middle and high school students. This years survey was shortened due to the coronavirus pandemic, but researchers said they gathered enough information to be comparable to past years. They said it is unclear how the COVID-19 outbreak is affecting youth vaping.

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Vaping by US teenagers saw steep drop this year: survey | TheHill - The Hill

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Medical Spa, Body Sculpting and Non-Surgical … – Longevity

Wednesday, August 26th, 2020

Dr. Darryl Robinson, our board certified Medical Director and his expert team offer a full range of treatments for all ages, in a laid-back, friendly environment. Our process places an emphasis on learning about your goals and supporting you to make the best decision for you. We address everything from acne to weight loss to unwanted tattoos- and both men and women are welcomed with open arms.

We promise to provide the best customer service, vetted medical spa treatments, and equipment on the market. The Longevity team also offers the following to each client Complimentary Numbing with InjectablesComplimentary Pro-Nox pain control with Tattoo Removal, Halo, and Ultherapy Highly Trained Staff (in fact we require a minimum of 64 hours of continuing education per year per staff member)We don't aspire to make you a new person, but instead, to make you the fullest version of yourself-to help you feel great and to enhance what you've already got, without the pain and commitment of surgery.

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Medical Spa, Body Sculpting and Non-Surgical ... - Longevity

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Japanese doctor who lived to 105his spartan diet, views on retirement, and other rare longevity tips – CNBC

Wednesday, August 26th, 2020

Dr. Shigeaki Hinohara had an extraordinary life for many reasons. For starters, the Japanese physician and longevity expert lived until the age of 105.

When he died, in 2017, Hinohara was chairman emeritus of St. Luke's International University and honorary president of St. Luke's International Hospital, both in Tokyo.

Perhaps best known for his book, "Living Long, Living Good,"Hinohara offered advice that helped make Japan the world leader in longevity. Some were fairly intuitive points, while others were less obvious:

The average retirement age, at least in the U.S., has always hovered at around 65. And, in recent years, many have embraced the FIRE movement (Financial Independence, Retire Early).

ButHinohara viewed things differently. "There is no need to ever retire, but if one must, it should be a lot later than 65," he said in a 2009 interview with The Japan Times. "The current retirement age was set at 65 half a century ago, when the average life expectancy in Japan was 68 years and only 125 Japanese were over 100 years old."

Today, he explained, people are living a lot longer. The life expectancy for U.S. in 2020, for example, is78.93 years, a 0.08% increase from 2019. Therefore, we should be retiring much later in life, too.

Hinohara certainly practiced what he preached:Until a few months before his death, he continued to treat patients, kept an appointment book with space for five more years, and worked up to 18 hours a day.

Hinohara emphasized the importance of regular exercise. "I take two stairs at a time, to get my muscles moving," he said.

Additionally, Hinoharacarried his own packages and luggage, and gave 150 lectures a year, usually speaking for 60 to 90 minutes all done standing, he said, "to stay strong."

He also pointed out that people who live an extremely long life have a commonality: They aren't overweight. Indeed, obesity is widely considered one of the mostsignificant risk factorsfor increased morbidity and mortality.

Hinohara's diet was spartan: "For breakfast, I drink coffee, a glass of milk and some orange juice with a tablespoon of olive oil in it." (Studies have found that olive oil offers numerous health benefits, such as keeping your arteries clean and lowering heart disease risk.)

"Lunch ismilk and a few cookies, or nothing when I am too busy to eat," he continued. "I never get hungry because I focus on my work. Dinner is veggies, a bit of fish and rice, and, twice a week, 100 grams of lean meat."

According to Hinohara, not having a full schedule is a surefire way to age faster and die sooner. However, it's important to stay busy not just for the sakeof staying busy, but to be active in activities that help serve a purpose. (The logic is that one can be busy, yet still feel empty and idle on the inside.)

Hinohara found his purpose early on, after his mother's life was saved by the family's doctor.

Janit Kawaguchi, ajournalist who considered Hinohara a mentor,said, "He believed that life is all about contribution, so he had this incredible drive to help people, to wake up early in the morning and do something wonderful for other people. This is what was driving him and what kept him living."

"It's wonderful to live long," Hinohara said in the interview. "Until one is 60 years old, it is easy to work for one's family and to achieve one's goals. But in our later years, we should strive to contribute to society. Since the age of 65, I have worked as a volunteer. I still put in 18 hours seven days a week and love every minute of it."

While he clearly promoted exercise and nutrition as pathways to a longer and healthier life, Hinohara simultaneously maintained that we need not be obsessed with restricting our behaviors.

"We all remember how, as children, when we were having fun, we would forget to eat or sleep," he often said. "I believe we can keep that attitude as adults it is best not to tire the body with too many rules."

Richard Overton, one of America's oldest-surviving World War II veterans, would havemostlikely agreed.Right up until his death at age 112, the supercentenarian smoked cigars, drank whisky and ate fried food and ice cream on a daily basis.

Hinohara might not have approved of Overton's diet, but, to be fair, Overton did credit his longevity to maintaining a "stress-free life and keeping busy."

Hinohara cautioned against always taking the doctor's advice. When a test or surgery is recommended, he advised, "ask whether the doctor would suggest that his or her spouse or children go through such a procedure."

Hinohara insisted that science alone can't help people. It "lumps us all together, but illness is individual. Each person is unique, and diseases are connected to their hearts," he said. "To know the illness and help people, we need liberal and visual arts, not just medical ones."

In fact, Hinohara made sure that St. Luke's catered to the basic need of patients: "To have fun." The hospital provided music, animal therapy and art classes.

"Pain is mysterious, and having fun is the best way to forget it," he said. "If a child has a toothache, and you start playing a game together, he or she immediately forgets the pain."

According to The New York Times, toward the end of his life, Hinohara was unable to eat, but refused a feeding tube. He was discharged and died months later at home.

Instead of trying to fight death, Hinohara found peace in where he was through art. In fact, he credited his contentment and outlook toward life to a poem by Robert Browning, called"Abt Vogler" especially these lines:

There shall never be one lost good! What was, shall live as before;The evil is null, is nought, is silence implying sound;What was good shall be good, with, for evil, so much good more;On the earth the broken arcs; in the heaven a perfect round.

"My father used to read it to me," Hinohara recalled. "It encourages us to make big art, not small scribbles. It says to try to draw a circle so huge that there is no way we can finish it while we are alive. All we see is an arch; the rest is beyond our vision, but it is there in the distance."

Tom Popomaronisis a leadership researcher and vice president of innovation atMassive Alliance.His work has been featured in Forbes, Fast Company, Inc., and The Washington Post. In 2014, Tom was named one of the "40 Under 40" by the Baltimore Business Journal. Follow him on LinkedIn.

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Japanese doctor who lived to 105his spartan diet, views on retirement, and other rare longevity tips - CNBC

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Adam Gase amazed by Frank Gores incredible longevity in the NFL – ClutchPoints

Wednesday, August 26th, 2020

The New York Jets managed to shore up some quality depth in the backfield behind LeVeon Bell by signing Frank Gore. It appears the 37-year-old continues to withstand the effects of Father Time.

Gore is entering his 16th year in the NFL heading into the 2020 NFL season. According to Ralph Vacchiano of Sports New York, head coach Adam Gase shared some high praise for how the Jets running back has looked in training camp:

He looks the same as he did 12 years ago. I cant explain it. When I watch him I flash back to 2008. He looks the same. I dont know how. It doesnt make sense.

Hes going to look like that when hes 60.

The Jets coach is one of the few coaches that has gotten to witness the different stages of Gores career play out firsthand. The two became well-acquainted during their stint with the San Francisco 49ers and they would eventually reunite with the Miami Dolphins heading into the 2018 campaign.

This relationship undoubtedly played a part in the mutual interest between Gore and the Jets this offseason. The veteran had even cited Gase as a major factor for his signing in free agency. Fortunately, it seems he has continued to display the type of skill set that has kept him in the NFL after all these years.

Gore is now slated to serve as a complementary option to Bell in the backfield. His experience should help serve as a stabilizing factor following an unprecedented offseason due to the coronavirus pandemic.

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How to live longer: A type of fat to reduce your risk of heart disease and boost longevity – Express

Wednesday, August 26th, 2020

Now more than ever, finding ways to live a healthy and happy life have become insurmountable. However, eating more of these two types of fat could be the answer to helping you boost your longevity.

New research suggests that as many as 700,000 deaths each year could be avoided if people ate more healthy fats.

Polyunsaturated fats are found in fish (as omega-3 polyunsaturated fats) and plants (mainly as omega-6 polyunsaturated fats in plant oils such as sunflower, safflower, seeds and nuts).

In a recently published analysis of international trends in health and dietary fat intakes, the dangers of not consuming enough healthy polyunsaturated fats was exposed.

From the worldwide database of heart deaths and dietary records it was calculated thateating too little healthy polyunsaturated fats increased the risk of heart disease by 8 percent.

READ MORE:Coronavirus: Health experts warn to stay away from this diet it will not protect you

Polyunsaturated fat is a type ofdietary fat and is one of the healthy fats, along with monounsaturated fat.

Polyunsaturated fat is different from saturated fat and trans-fat.

These unhealthy fats can increase your risk for heart disease and other health problems.

Therefore, consuming more polyunsaturated fat in your diet will significantly reduce your risk of heart disease and help to boost longevity.

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Polyunsaturated fats can help reduce bad cholesterol levels in your blood which can lower your risk of heart disease and stroke, said the American Heart Association.

The health site continued: They also provide nutrients to help develop and maintain your bodys cells.

Oils rich in polyunsaturated fats also contribute vitamin E to the diet, an antioxidant vitamin most are in more need of.

Oils rich in polyunsaturated fats also provide essential fats that your body needs but cant produce itself such as omega-6 and omega-3 fatty acids.

Replacing saturated fats with polyunsaturated fats as part of a healthy diet helps reduce risk for heart disease, health experts claim.

Saturated fat is the bad kind of fat that raises cholesterol levels in the blood, increasing risk for heart disease and stroke.

These types of fats are said to often be found in high-fat types of meat and dairy products, such as fatty beef, butter and cheese.

While eating these natural fats can help to boost longevity, eating fewer processed fats can also help increase lifespan by improving health.

Key culprits that contain more trans-fats and saturates, according to Dr Sarah Brewer and Juliette Kellow, include biscuits, cakes, takeaway foods, red meat and cheese.

Artificial trans-fats raise bad cholesterol and lower good cholesterol levels, they wrote. Avoid such fats, mostly hidden in processed foods.

Saturated fats tend to be solid at room temperature and increase levels of cholesterol in the blood.

Limit your intake of these foods.

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How to live longer: A type of fat to reduce your risk of heart disease and boost longevity - Express

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What are you doing to increase your Brainspan? – Longevity LIVE

Wednesday, August 26th, 2020

These days its easy to feel frazzled and distracted. You may be multi-tasking and not getting enough sleep. Maybe youre anxious. And youre probably not doing enough to help your brain work efficiently. If you want to remain sharp and clear-headed as you age, taking care of your brain should be top of mind, says functional medicine expert Bryce Wylde, author of the newly released book Brainspanners.

Accumulation of toxins is associated with cognitive decline, which makes detoxifying essential.

While the brain is designed to detoxify itself, over time this process may become less efficient. Your brain may also be overwhelmed by the sheer amount of toxins its exposed to from the environment and your diet. Thankfully, there are ways you can support your brains detoxification process, says Wylde. And doing so may increase your Brainspan.

Your lifespan is the number of years youll spend on this planet. Healthspan is the number of years you will live in good health. Brainspan, explains Wylde, is the number of years you will live in good health with the healthiest brain possible.

You probably know how much you weigh, and possibly your cholesterol levels and blood pressure. But Wylde says, most people dont know what their brain is doing. We dont give our brain the attention it deserves. Yet it controls the heart, gut and every organ in the body. We arent taught a lot about how to make it healthier.

Wylde says that some of the more efficient ways to support your brains detox process include: M

While many people only think of folate as a necessary nutrient during pregnancy, it is very active in the brain and central nervous system. It also aids in cellular detoxification. Vitamin B9 is found in many fortified foods, as well as fresh fruits and vegetables including nuts and leafy green vegetables.

Glutathione is the most important detoxification molecule, essential for getting rid of harmful chemicals and metabolic byproducts that are dangerous to the human brain. The body makes glutathione but depending on our genetics, some of us are more efficient than others at making it.

Also, our ability to manufacture glutathione declines with age. Others cant get into the cells. Research has shown that a new compound called Glyteine, now available over the counter as Continual-G, raises the cellular levels of glutathione rapidly, within an hour or two.

Our brains do most of their detoxifying when were in deep, non-REM sleep. Thats when the spaces between the brains cells enlarge, and accumulated waste can be flushed away. This cant happen during waking hours. It would be like a railway crew trying to repair tracks while the trains are running.

Wylde explains that toxins lurk everywhere. These include bleach in the laundry room and chemicals in foods and cosmetics. Youve got to pee, poop, sweat, or breathe out these toxins. When your output is less than your input, your brains health may be compromised.

We spoke to Bryce Wylde about how doing something for your brain, every day, is the best thing you can do to ensure its longevity.

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What are you doing to increase your Brainspan? - Longevity LIVE

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The Longevity Bonus: The Upside of Aging – MediaVillage

Wednesday, August 26th, 2020

Publish dateAugust 25, 2020

The following is an excerpt What Retirees Want: A Holistic View of Life's Third Age, a book representing the culmination of a long collaboration between authors Ken Dychtwald and Robert Morison, who have conducted award-winning research, based on national and international surveys, into the evolution of retirement in the 21st century. Ken will join the September 22 Jack Myers Leadership Conversation Why Boomers are Booming as Media's Next Big Ad Spending Surge, along with Keith Reinhard, Peter Hubbell and Susan Feldman. Register here. In this book, Ken and Robert provide readers with unparalleled insights into the minds and hearts of the retired (and nearly retired) population. In past decades, marketers and entrepreneurs have focused on younger generations, mostly ignoring retirees. Retirement was often viewed as a time of gradual decline and financial contraction. But thanks to increased lifespans and better health care, today's retireesparticularly Baby Boomersare experiencing a distinct and rewarding phase of life, ready to explore new activities, new meanings, and new opportunities. Given that this demographic also controls the largest concentration of personal wealth, businesses are missing out if they continue to ignore this large and growing market.

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The long and short of longevity: A woman’s perspective – IOL

Wednesday, August 26th, 2020

By Opinion Aug 25, 2020

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Longevity is an accelerating macro trend. World Economic Forum (WEF) research shows that we now live a decade longer than our parents generation and two decades longer than our grandparents.

Internal statistics from retirement income specialist Just indicates a total life expectancy for a 65-year old to be 87 years for women as opposed to 82 years for men, with 25% of women at age 65 likely to reach 94 and a further 10% living to celebrate their hundredth birthday. Earlier this year, the WEF also co-launched an initiative that aims to mobilise thinking and action to strengthen financial wellness for the 100-Year Life.

Just Product Actuary Twan Wessels says that women underestimate their longevity, with research highlighting a disparity of 5-7 years between actual versus expected life expectancy. Whats more, despite the probability of living longer and outliving their male counterparts, fewer females tend to do adequate financial planning to ensure a comfortable and sustainable retirement.

According to Lynda Smith, CEO of online community platform 50Plus-Skills, many married women still seem to leave much of the retirement planning process to their husbands and do not have their own or a collective view of planning for the future. Women on their own in this season of life are often fearful about not having enough savings, she says. Frequently this is due to a divorce or to single parenthood, which puts women under significant pressure to meet monthly financial commitments and causes anxiety about running out of savings down the line.

Alarm bells should ring, adds Wessels, because in addition to needing more money for living longer, in pre-retirement women often have less time and income to accumulate sufficient savings. This may be due to temporary absence from the workplace for maternity leave or to care for children or elderly parents, and may also be as the result of sacrificed earning potential because certain jobs or roles with demanding time and travelling requirements are difficult to sustain alongside family responsibilities. Fortunately, the recent work-from-home requirements encourage remote working possibilities. This can allow for more flexibility and may help women in particular achieve more of a work-life balance.

Ensuring financial security in retirement tops the list of concerns for most people, gender aside, insists Jennifer Nedzamba, a financial planner at Netto Invest. However, Nedzamba agrees that the unique circumstances women face and societys view on traditional gender roles within families and family financial planning, adds to the anxiety some women feel when it comes to their finances.

Considering some women tend to leave the management of their familys finances to their male partners, and often outlive said partner, it is crucial that women get involved and a plan is in place to ensure sufficient retirement income that keeps up with inflation to maintain their standard of living, even after the passing of a partner, she cautions.

Wessels, Smith and Nedzamba agree that many women have not yet grasped the concept of longevity fully, and as a result have not planned adequately for retirement. In light of their shared experiences and expertise, and to help create awareness, they offer their top considerations for women approaching retirement.

Live and work for longer

Women must reimagine their future with an open mind to remain connected, teachable, relevant and involved in work, as long as health allows, says Smith. This does not mean remaining in full time employment, rather enabling a life in retirement consisting of pockets of work that keep you going financially and contribute to your pension pot.

Take control of your own financial planning

The time for women to take a more active role in financial planning is long overdue. It is important to educate yourself on money matters, be aware of all retirement options available and understand the impact or consequences of any decisions taken, says Nedzamba. If you dont have a financial plan already, uncertain times like these might just be the catalyst needed to get something in place.

Wessels recommends partnering with a trusted professional who focuses on a holistic approach to financial planning. An independent financial adviser should take time to understand your unique circumstances and needs in order to recommend an appropriate annuity strategy. Most importantly your retirement strategy must provide a sustainable income that covers your basic needs for life. The balance of your retirement savings can be invested to allow for discretionary spending and to leave a legacy. It is possible nowadays to blend life and living annuities to achieve this desired outcome.

PERSONAL FINANCE

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What This Cardiologist Wants You To Know About Vitamin D & Longevity – mindbodygreen.com

Wednesday, August 26th, 2020

While there's a genetic component to telomere length and durability, there seem to be a few things we can do to help support our own telomeres. Steven Gundry, M.D., heart surgeon and bestselling author of The Longevity Paradox: How To Die Young at a Ripe Old Age, shared an easy one when he appeared on the mindbodygreen podcast: Make sure you're getting enough vitamin D.

"Human beings with the highest vitamin D levels have the longest telomeres, and people with the lowest vitamin D levels have the [shortest] telomeres," Gundry told mbg co-CEO Jason Wachob, referring to research in the Archives of Medical Science and the Journal of Nutrition on the association between telomere length and vitamin D levels.

It seems that vitamin D, a hormone that's essential for a number of processes in the body, works by increasing the activity of telomerase, the building blocks of telomeres that protect cellular DNA from aging. Gundry goes so far as to say that he thinks it's "the greatest hormone that exists."

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Dr. Aubrey de Grey, the father of the Longevity Movement, joins the advisory board of AgelessRx – Press Release – Digital Journal

Wednesday, August 26th, 2020

AgelessRx, the first online platform for anti-aging treatments, welcomes Dr. Aubrey de Grey as a new member of its advisory board. Dr. de Grey, who is a biomedical gerontologist by profession, is the father of longevity movement, inseminated the fortuity of slowing down aging in a TED talk in 2005. There is probably no other single individual who has contributed more to the advancement of the progress to slow down aging.

Ann Arbor, Michigan - AgelessRx, the first online platform for anti-aging treatments, welcomesDr. Aubrey de Grey as a new member of itsadvisory board.Dr. de Grey, who is a biomedical gerontologist by profession, is the father of the longevity movement, inseminated the fortuity of slowing down aging in a TED talk in 2005. There is probably no other single individual who has contributed more to the advancement of the progress to slow down aging. His addition to the advisory board of AgelessRx is being regarded as the apex conjunction of mastery, super-ability, accomplishment, and originality, as he brings an unparalleled wealth of knowledge about the longevity space. Dr. de Grey also has a depth of relationships in the longevity space that is unparalleled.

AgelessRx CEO, Anar Isman: Many years ago my view of life was changed after watching Aubreys Ted Talk. I am among many people whose eyes were opened by Aubrey to the fact that aging is not inevitable and curing aging is a fight worth fighting. He is a visionary whose contributions have made an enormous impact on an industry that one day soon will be helping millions of people live longer healthier lives. It is an honor to have Aubrey de Grey join our advisory board.

Dr. Aubrey de Greys inaugural Ted Talk in 2005 is largely credited as launching the current longevity movement. He continues to stay in the mainstream media spotlight with a recent interview on Joe Rogans very popular podcast. In addition, Dr. de Greys research on aging in the age of Covid 19 continues solidifying him as one of the leaders of the anti aging movement.

About Dr. Aubrey de Grey

Dr. de Grey is the biomedical gerontologist who devised the SENS platform, and established SENS Research Foundation to implement it. He works on the development of medical innovations that can postpone all forms of age-related ill-health.

The main focus of Dr. de Grey is on rejuvenation: that is, the active repair of the various types of molecular and cellular damage which eventually cause age-related disease and disability, as opposed to the mere retardation of the accumulation of such damage.

He performs this work in his capacity as chief science officer of SENS Research Foundation, a California-based 501(c)(3) charity that undertakes and funds such research; as VP of New Technology Discovery of AgeX Therapeutics, a biotechnology startup developing new therapies in the field of biomedical gerontology; and also as editor-in-chief of Rejuvenation Research, the highest-impact peer-reviewed academic journal focused on postponing aging.

He received his BA in Computer Science and Ph.D. in Biology from the University of Cambridge in 1985 and 2000, respectively. Dr. de Grey is a Fellow of both the Gerontological Society of America and the American Aging Association and sits on the editorial and scientific advisory boards of numerous journals and organizations.

NOTES TO THE EDITOR:

About AgelessRx

AgelessRx is a telehealth subscription service focused on longevity therapies. Founded in October 2019, the companys mission is to help people live longer by accelerating the progress and adoption of therapies that prevent age-related diseases and work to reverse age-related damage. Designed with an education-first philosophy, consumers can find countless educational resources on available therapies, complete a free medical intake form for review by medical personnel, and, upon approval, receive routine and direct shipments within a fraction of the time it takes to visit a traditional clinic.

To learn more, visit http://www.agelessrx.com.

Media ContactCompany Name: AgelessRxContact Person: John BehrmanEmail: Send EmailPhone: 650-503-9990City: Ann ArborState: MICountry: United StatesWebsite: https://www.agelessrx.com/

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Exactly How To Dial Up Your Exercise IntensityBecause a New Study Says Thats What Longevity-Boosting Workouts Are Made Of – Well+Good

Wednesday, August 26th, 2020

Dialing up the intensity in your exercise routine can look like a lot of things: adding a mile to your morning run, tackingone more circuit onto your HIIT session, opting for an extra chaturanga (a yoga push-up) or two in your on-demand yoga class. No matter how you choose to up the ante on your sweat routine, a new study indicates that its well worth doing. Not just because high-intensity workouts are good for your heart health (we know that already!), but because they may just increase your longevity.

The brand-new study out of the U.K. looked at nearly 100,000 Biobank participants with a mean of 62-years-old and age56 percents of whom were female. The scientists divided the subjects into different profiles based on their workout intensities, then they followed the participants health via their smartwatches over time (a mean of 3.1 years). The results? Those with a physical activity energy expenditure (or PAEE, which dictates the workoutsintensity) that was moderate or intense tended to have reduced mortality rates in comparison to those in the other profiles. In other words, researchers found that higher-intensity workouts resulted in living a longer, more healthy life.

Our results show that doing more activity of any intensity is beneficial, but that expending those calories in more intense activity is better still, Tessa Strain, PhD, study lead told the United Kingdoms Medical Research Council. By gradually building up the intensity of physical activity we do each day we can improve our future health. The results also indicate that activity volumes also have a cumulative effect, and thus even lighter activitieslike yoga, barre, or floor Pilatesthat are sustained over time could lower your risk of mortality.

If youre in the market for ways to up your intensity, you have so many options. Trainer Charlee Atkins previously told Well+Good that you can divvy up your week so that you have three days of strength training, two days of cardio, one day of yoga, and one rest dayand that blueprints just the one you need to look at when youre starting the project of adding a little more oomph to your at-home workouts. Below, youll find a video that intensifieseachtype of workout.

Dont go too far too fast, but do consider swapping in one of these workouts this week to raise your heart rate, sweat a little more, or work your muscles just abitmore than usual.

Barrys trainer Sashah Handal pulls out all stops with this workout that will send you heart racing in a 25-minute period thats shorter than most of your Zoom meetings. Just grab your mat and get ready to sweat. Look forward to plank shoulder taps, jumping lunges, and (so many) squats.

Val Verdier, headteacher of Modo Yoga in New York City has a knack for classes that feel at once restorative and vigorousand this flow is no exception. Youll test your core throughout this tough series of asanas (thats Sanskrit for poses) and roll up your mat feeling stronger and a lot sweatier.

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LeBron James’ Incredibly Detailed Sleep Habits May Be The Key to His NBA Longevity – Sportscasting

Wednesday, August 26th, 2020

As any basketball fan can confirm, LeBron James is a pretty talented guy. Beyond his pure athletic ability, though, the LA Lakers forward is also pretty durable; 17 years into his NBA career, King James is still going strong. That continued success, though, starts with one simple thing: sleep.

For most of us, sleep isnt something we really think about; it simply happens at the end of a long day and ends far too quickly. For LeBron James, however, getting a good rest is central to everything he does on the hardwood.

RELATED: Lebron James Biggest Challenge in the NBA Orlando Bubble Isnt on the Court

These days, LeBron James is simply part of the basketball landscape; its almost impossible to imagine the NBA without him involved. Believe it or not, King James has been in the spotlight for nearly 20 years.

James, of course, burst onto the scene at St.Vincent-St. Mary High School. While he showed plenty of potential on the gridiron, his ultimate calling proved to be basketball; before long, ESPN and other outlets descended on Akron, Ohio, making the teenager a household name.

After becoming the first-overall pick of the 2003 NBA draft, LeBrons star continued to rise. While he wasnt always perfectjust ask Cavs fans about The DecisionKing James lived up to the hype. In addition to winning three NBA titles, hes established himself as a legitimate generational talent; even if you dont agree with the comparisons, it says something when a player is placed in the same bracket as Michael Jordan.

Even after 17 years in the association, the forward is still going strong. Based on his 2019-20 campaign with the LA Lakershes averaging 25.7 points and a career-high 10.6 assists per gameits safe to assume the LeBron James wont be relinquishing his crown for at least a few more seasons.

RELATED: LeBron James Has Made More Than $300 Million in the NBA, But He Still Regrets an Expensive Impulse Buy

Based on his on-court ability, endorsements, and smart investments, LeBron James has built up quite a fortune during his basketball career. While he puts plenty of that cash toward good causes, he also uses a nice chunk of change taking care of his body.

Although every personal athlete has plenty of trainers and coaches at his or her disposal, King James takes things to another level. In addition to his long-time personal trainer, Mike Mancias, the Lakers star also employs a biomechanist, recovery coach, and masseuses, among other attempts to best maintain his body; he also has his own gym with all the bells and whistles that an athlete could want.

On the whole, LeBron reportedly spends about $1.5 million per year taking care of himself. While that might sound like a sizable investment, James performance and career earnings seem to indicate that its been well worth it.

As anyone who has ever pulled an all-nighter can confirm, sleep is the key to both feeling your best and performing well. LeBron James, it seems, understands that better than most.

As documented by CNBC, James has gone on the record about his bedtime beliefs. [Sleep is] the best way for your body to physically and emotionally be able to recover and get back to 100 percent as possible, he explained on The Tim Ferriss Show. Now, will you wake up and feel 100 percent? There are some days you dont. So some days you feel better than others. But the more, and more, and more time that you get those eight [hours of sleep]if you can get nine, thats amazing.

Want to hit the sack in a way befitting King James? His long-time trainer provided some insight into what that entails.

Without giving everybody all of our secrets, No. 1 is be very, very comfortable in that room, Mancias said. Create an environment. For LeBron, its always in his hotel room, making sure the temperatures set at a particularprobably 68 to 70 degrees is probably optimal. The Lakers star also limits screen-time before bed but does make use of the Calm app to listen to some soothing sounds.

Obviously, LeBron James has a natural advantage in the talent department. Getting a good nights sleep, though, has helped him remain effective after spending almost two decades in the NBA.

I could do all the ice bags and theNormaTecsand everything that we do, that we have as far as our recovery package, while Im up, he continued. But when you get in that good sleep, you just wake up, and you feel fresh. You dont need an alarm clock. You just feel like, Okay. I can tackle this day at the highest level.

Stats courtesy ofBasketball-Reference

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The secret to Cam Smith’s longevity and why more stars play longer – NRL.COM

Wednesday, August 26th, 2020

For much of his remarkable 19-year career, Cameron Smith has been mocked about his physique but the 423-game veteran has the strongest core of any player Kangaroos elite performance manager Troy Thomson has come across.

Nicknamed The Accountant by Melbourne Storm team-mates, Smith has been an inspiration for the growing army of players whose careers now extend well beyond 30 due to a combination of advances in diet, recovery, preparation, training methods, technology and genetics.

At 37 years of age Smith is currently the oldest player in the NRL but 60 others who have turned 30 or older have played this year and up to eight more including 35-year-old Sonny Bill Williams could join the list before the end of the season.

According to statistics provided by David Middletons League Information Services, the increase in senior players has been a growing trend since 2013, with Cronulla great Paul Gallen retiring last season as the oldest player of the NRL era at 38 years and 30 days.

While Smith is believed to be favouring retirement at the end of the season, if he was to play again in 2021 the former Australian captain would surpass Gallen as he celebrates his 38th birthday on June 18.

Manly great Steve Menzies, who retired at the age of 39 with Catalans in Super League, said: Its amazing the level that he can still play and continually do what he does.

Smith is expected to announce his future before returning from a three-match layoff due to a shoulder injury in this weekends clash with the Sea Eagles, with speculation he will retire to enable the Storm to retain Brandon Smith and Harry Grant.

It is one of the few occasions Smith has been sidelined through injury in a career which also includes 42 State of Origin appearances for Queensland and 56 Tests for Australia.

Thomson, who worked alongside Smith for his first 10 seasons at the Storm and spent a decade with him in Maroons camps and another two years with the Kangaroos, said the reason one of the games greatest players was also one of the most enduring was largely because of hard work.

As much as he probably wouldnt like to admit it he is one of the best trainers I have known, Thomson said. He is not the strongest, but his core is by far the strongest I have ever seen so his ability to just control everything through the middle part of his body is exceptional.

Genetics plays a really big part in it and I think he is blessed with some really good genes but from Smithys point of view he is probably the most well-prepared player, as well as being a really, really good footballer, who has been in and around really good programs for his entire career.

Yet it isnt only Smith who is defying age, with Brett and Josh Morris poised to re-sign with the Roosters, Canberra preparing to offer fellow 34-year-old Iosia Soliola a new deal for 2021 and 35-year-old Benji Marshall considering another season with Wests Tigers.

Raiders recruitment manager Peter Mulholland said players were often peaking later, with the average age of debutants in the NRL between 2014 and round 2 this season, when the competition was suspended, being 21.8 years of age.

There have been more players turning 30 or older this year who have played NRL this season than players 21 or younger.

Canberra have seven players who are over the age of 30 or will turn 30 later this year, including English pair Josh Hodgson and Elliott Whitehead, captain Jarrod Croker, Jordan Rapana, Dunamis Lui, Michael Oldfield and Soliola.

Croker recently re-signed, while Mulholland said the club was keen for Soliola to continue playing in his 35th year.

I dont look strategically at age, Mulholland said. Its a late-maturing sport to start with. People used to say youve turned 30, you have got to retire, but thats a load of s....

I think the changes in training, medical science and performance management has enabled people to play longer.

With Cameron Smith, I never think about his age. I just think he is a great player. Wade Graham is over 30 and the Morris boys are just getting better all the time. Its not a young mans sport as a lot of people think, it is a late maturers sport.

We are looking at talking to Sia about another year as well. It is just a year-by-year proposition. We will certainly look at Elliott Whitehead when he is up [off contract] and see how he is travelling. Jarrod Croker is no spring chicken and we have got him for another three years.

Athletes are also playing for longer at the top level in other sports around the world, with NFL legend Tom Brady still playing at 43, NBA superstar LeBron James turning 36 this year and soccer great Lionel Messi recently celebrating his 33rd birthday.

I have lost count of the number of times I have sat in a one-on-one meeting with an older player and told them the story about Linford Christie winning the Olympic gold medal at Barcelona in the 100 metres the most prestigious sporting event in the world at 32 years of age, Penrith head of performance Hayden Knowles said.

You have to be the most finely tuned athlete in the world to do that and he did it at 32. You look at James Tamou in our team, he is 32 and when he gets his shirt off he is ripped.

Athletes naturally decline with age but sports science and technology have enabled players to play for longer and the money the stars can earn has given them a greater incentive to ensure they can.

Most guys work out how valuable that attention to detail is at the back end of their careers but they are starting to work it out younger, Knowles said.

You only need to put a $ sign on each year. If you are still playing at 30 you are a pretty red-hot, experienced player who is valuable to a team, so if you can look after yourself it is potentially worth $500,000 or more.

With GPS tracking, performance staff at NRL clubs are able to monitor the workload of players in games and at training, while there are devices to measure muscle imbalances, test hamstrings and perform body composition scans in a bid to prevent or reduce the risk of injuries.

Thomson said players are also investing in recovery equipment to prolong their careers.

When I started at Melbourne in 2001 to have blokes over 30 was a very rare occurrence, he said. I think it comes down the preparation and recovery and the sports science and sports medicine teams that are in and around the clubs these days.

Some of the best players also understand that by buying a Game Ready machine or recovery boots and all those different things to aid their recovery, they are actually investing in themselves and their future. If you are getting another couple of years at the end of your career that could be worth $1 million.

Warriors recruitment manager Peter OSullivan, who helped recruit the likes of Smith, Billy Slater and Cooper Cronk to the Storm, said the emphasis on preparation and recovery, along with a reduced drinking culture, had made a huge difference to the longevity of players.

But O'Sullivan added: Theres rules for everyone and then theres Cameron Smith.

Menzies, who played 349 games for the Sea Eagles or Northern Eagles and another 128 in Super League, said experience gave senior players a significant advantage over their younger rivals if they were able to maintain fitness and motivation.

You might be two yards slower but your anticipation is better so you can take off five steps before a young bloke knows to leave because you can sense or see or feel where you need to be before they do because of experience, Menzies said.

Cam Smith has always had the ability to see things before other people see them or sense them. He is world class at everything like that.

When you are a speed-type player it is harder to play longer because that doesnt hang around for as long but his little subtleties and the way he plays is based on skill and attention and anticipation.

To kick and do all those things that he does you dont need to sprint 30 metres at speed so it is conducive to playing longer.

Thomson said the influence of Craig Bellamys disciplined regime at the Storm couldnt be underestimated in assessing why Smith, Slater and Cronk had all enjoyed long and successful careers.

However, he believes the on-field awareness the top players have also gives them an ability to avoid injuries.

The thing I notice with guys like that is they just have this innate ability on the field to see things before anyone else can and to avoid situations where they are going to get injured as well, Thomson said.

I have been lucky enough to stand in behind those guys over so many years and see them play and you look and you think hes going to get smashed here but they just have this ability to turn their body or get themselves in a position where the impact or the severity of the collision is nowhere near what it could have been.

The views in this article do not necessarily express the opinions of theNRL,ARLC, NRL clubs or state associations.

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Five Cricketers With The Longest Career-Span In ODI Cricket – Cricket Addictor

Wednesday, August 26th, 2020

In Cricket, just like other sports, longevity is one of the parameters which is used to judge the greatness of a cricketer. And, rightly so.

One of the greatest examples of longevity is none other than Master Blaster Sachin Tendulkar. The Indian legend made his debut at an age of 16 and for the next 24 years, he battled mounting expectations, a truckload of injuries, and numerous other challenges that bowlers threw at him, but he still managed to come out with flying colors.

Longevity is an expression of a player resilience, grit, and character. It just shows you that no matter how many obstacles you may face in your journey if you have the courage and mental fortitude to battle it out, you will thrive.

Also Read- Cricketers Who Kept Their Team Ahead Of Their Family

Heres a look at five cricketers with the longest career-span in ODI cricket-

Shoaib Maliks ODI career spanned over 19 years and given the longevity, you may be tempted to think that the all-rounder would have represented Pakistan in 3-4 World Cups easily.

But Maliks career is a perfect example of the volatile nature of Pakistan cricket- One minute down, next minute up. Having made his debut against the West Indies way back in 1999, Shoaib Malik could feature in just two 50-over World Cups- the shambolic 2007 event where he was one of the lone shining lights and the 2019 edition where he was dropped midway through the tournament.

Maliks last ODI game came against arch-rivals in the 2019 World Cup, and even though it did not end in the manner he would have liked, his best days in 50-over cricket came against the Men in Blue, against whom he averaged 50.

Overall, Malik featured in 287 ODIs, scoring 7534 runs at an average of 34.56, including 44 half-centuries and 9 hundreds. Besides that, he also claimed 158 wickets at an average of 39.9.

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Daily Power Walks May Decrease The Chance Of Early Death – Anti Aging News

Wednesday, August 26th, 2020

Simply turning a 12-minute leisurely stroll into a 7-minute power walk on a daily basis may decrease the chance of an early death by 30% according to a recent study, and adding 2 minutes of brisk walking to a 35-minute walk was found to lower the risk of early death by 21%.

Fitness tracker data and health data from 96,476 adults between the ages of 40-69 collected from the long term UK BioBank study were analyzed to show that as far as longevity goes it is not just how much you exercise it is also the intensity that matters. Findings could help fitness tracker wearables to be employed to be more specific to help improve longevity.

Our results show that higher volumes of activity energy expenditure are associated with lower mortality rates, the researchers concluded adding that achieving the same energy expenditure through higher-intensity activity is associated with even greater benefits than through lower-intensity activity.

The UK Biobank study seeks to identify genetic and environmental factors that contribute to the development of diseases and it has an accumulation of biological samples in a large repository which includes urine and blood samples. Fitness tracker data was used to calculate participant physical activity energy expenditure and how much of this came from moderate to vigorous-intensity physical activity. Participants were followed on average for 3.1 years, during this time 732 of the participants died. Higher levels of physical activity were found to be associated with a lower risk of mortality regardless of the cause of death.

The researchers concluded in their report which is published in the journal Nature Medicine that the equivalent of adding an extra 2 minutes of brisk walking to the end of a 35-minute walk on a daily basis could lower the risk of an early death by 21%.

The linkage of device-measured activity to energy expenditure creates a framework for using wearables for personalised prevention, the researchers concluded.

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How to live longer: The foods proven to prevent cardiovascular disease and boost longevity – Express

Wednesday, August 19th, 2020

Although it is obvious that food is vital to onessurvival, many people are unawarehow single compounds found in foods could impact diseaseand mortality.Leading health experts and researchers recommend a diet which is rich in polyphenols to help boost longevity and reducetherisk of diseases.

New research on polyphenols shows they can help microorganisms in the digestive system, and may extend oneslifespan too.

Polyphenols, a type of antioxidant, have recently been in the spotlight as researchers uncover the health benefits of eating polyphenol-rich foods.

Newfindingsfrom the New Zealand Institute for Plant & Food Research Ltd. show that polyphenolswhich give colour to fruits and vegetables and are also found in coffee, tea, nuts, and legumescan break down into molecules that help beneficial microorganisms found in the digestive system.

In short, they can support gut health, which is increasingly being recognized as vital to our overall well-being.

READ MORE:Coronavirus: Health experts warn to stay away from this diet it will not protect you

In a study published in Alpha Galileo, a diet high in polyphenols and its association with longevity was investigated.

The study noted: It is the first time that a scientific study associates high polyphenols intake with a 30 percent reduction in mortality in older adults.

The research, published onJournal of Nutrition, is the first to evaluate the total dietary polyphenol intake by using a nutritional biomarker and not only a food frequency questionnaire.

Researchers found that people who took in 650 mg per day experienced a 30 percent lower mortality rate than those who took in less than 500 mg per day.

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Professor Cristina Andrs Lacueva, head of the Biomarkers and Nutritional & Food Metabolomics Research Group of the UB and coordinator of the study said: The development and use of nutritional biomarkers enables to make a more precise and, particularly, more objective estimation of intake as it is not only based on participants memory when answering questionnaire.

Nutritional biomarkers take into account bioavailability and individual differences.

This methodology makes a more reliable and accurate evaluation of the association between food intake and mortality or disease risk.

Increasing your consumption of fruits and vegetables is the best way to bolster your daily intake of these health-promoting compounds, said Dr. Charlie Seltzer, a Philadelphia-based physician who specializes in anti-aging treatments.

He continued: The outer layers of many fruits and vegetables contain the highest concentrations of polyphenols, so don't peel off the skin before you eat them.

Another way to get more polyphenols from fruit is to consume them before they ripen, because polyphenol activity lessens as fruit ages.

A study showed that freeze-drying fruit,as opposed to chilling it,preserves 80 percent of its antioxidants, including polyphenols.

Polyphenolsorpolyphenolrich diets provide significantprotection againstthe development and progression of many chronic pathological conditions including cancer, diabetes, cardio-vascular problems and aging.

Polyphenol foods are known to help boost longevity and fruits with high levels of polyphenols include black chokeberries, black elderberries, strawberries, red raspberries, blueberries, plums, andblackcurrants.

Cocoa powder, dark chocolate, coffee, tea, and flaxseed are also high in polyphenols.

When it comes to herbs and seasonings withhighlevels of polyphenols, the European Journal of Clinical Nutrition recommends cloves, dried peppermint, and star anise.

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An 80-year-old doctor on why he refuses to retire anytime soon’I plan to die in the office’ – CNBC

Wednesday, August 19th, 2020

At 80 years old, I still wake up and go to work every day. I'm ageriatrician and it's a job that I've held for the past 55 years.

Theaverage retirement agein the U.S. around 64. I'm way past that, but I don't plan on retiring anytime soon. Why? For starters, I happen to be among the lucky few who love the work they do. (I know I'm in the minority with this, so I do feel extremely grateful.)

As a doctor who specializes in the care of older adults, I get a lot of questions from people about retirement, specifically in relation to health and longevity. Here's what I tell them:

A reporter once asked me, "Isn't working past retirement associated with longevity?" This was during the 2007 to 2009 financial crisis, when many people had to work past their anticipated retirement due to investment losses.

I replied, "People everywhere are revising their retirement plans. In fact, I came up with my own plan that's pretty simple and guarantees that I won't outlive my assets." The reporter took the bait: "Really? What's that?"

"I plan to die in the office," I said.

All jokes aside, based on my personal experience and from what I've seen in my long geriatrics career, I think it's fair to say that many people continue to work because it gives them pleasure or is financially necessary.

I find happiness in my work for a lot of reasons. Geriatrics health professionals like me and my colleagues are experts in the type of care we'll all need as we age. I get to work with incredibly talented and collaborative people, and what we do is rooted in change that benefits everyone.

Not always. Data behind whether or not later-life retirement is actually healthy are conflicting.

In a study of almost 430,000 people, an older retirement age was linked to a decreased risk of dementia. This was thought to be in line with the "use it or lose it" hypothesis, which suggests that cognitive decline related to age would be less likely to affect people who stay mentally active (in this case, working might help you stay sharp as you age).

Additionally, a2019 Swedish study reported that people who work past 65 have a 7% chance of enjoying better health compared to those who retire at 65. However, retiring later didn't mean better physical fitness, and participants didn't report improved well-being or fewer symptoms of depression, the researchers found.

On the other hand, a 2010 study on thousands of British civil servants contradicted those findings, and suggested that people who voluntarily retired early enjoyed better mental health and physical functioning.

"Voluntarily retired" are the key words there, as there is evidence that mandatory retirement is not good for your health no matter what your financial circumstances might be.

Common sense tells us of three scenarios that can erode happiness and longevity. You may be less likely to enjoy a healthy older age if:

Obviously, those who aren't healthy and active in their 60s or have lost some memory or thinking power may want to consider retiring earlier say, anywhere from their early to mid-60s if possible.

Many people do end up very unhappy in retirement. But those in the opposite group do something differently: They don't sit on a beach all day. Instead, they constantly engage in healthy activities.

A few examples I recommend:

Our understanding of what it means to pursue "healthy aging" is constantly evolving. We used to think exclusively about lifespan. But now, and even more important, we think about health span.

There's a big difference between the two: Lifespan is how long you'll live, while health span is how long you'll live while also being able to do things that are personally meaningful.Healthy agingis about much more than the absence of disease. It's also about our ability to live independently, safely and with a keen eye on what matters to us most as individuals, including when and how we "retire."

What that tells us is that retirement will look different for all of us; there's no hard-and-fast "date" to mark on your calendar, and there's no one right way to retire. You may need to continue working. Or you may not, but still want to, so you cut back to working just a few hours per week.

Supporting your health, safety and independence is really about striking a balance between what you want and what you need with you as the focal point for your choices.

Richard W. Besdine, MD, is a Professor of Medicine and Health Services Policy and Practice at Brown University.He is a member and former president of theAmerican Geriatrics Society.Dr.Besdineis a writer forHealthDay, and has also authored more than 125 publications on aging. He trained in internal medicine, infectious diseases and immunology at Boston's Beth Israel Hospital and Harvard Medical School.

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Charlotte’s Black media publishers open up about longevity and managing through the pandemic – Qcity metro

Wednesday, August 19th, 2020

When historic events happen, we rely on the media to capture and document these moments in time. Black media outlets are often tasked with providing a voice for the underserved during these moments.

Rarely do these outlets insert themselves into the story, but the Covid-19 pandemic and the fight for racial equity has impacted Black media significantly, forcing them to advocate like never before about their value.

Three of Charlottes longtime Black media leaders have been sounding that alarm for decades.

Charlottes longest-running newspaper,The Charlotte Post, was established in 1878 eight years before the Charlotte Observer. For more than 40 years, the Johnson Family has run the African American-focused weekly publication.

Local journalist Bill Johnson bought the paper in 1974 and became its publisher. Twelve years later, Bill, whose health was failing, asked his son, Gerald, to temporarily take over the role. At the time, Gerald was a Bank of America executive who expected to return to corporate America. But that didnt happen. Three months after he joined the staff, his father died. Gerald has been at the helm of The Post along with his brother, Bob ever since.

Meanwhile,Pride Magazinebegan as a Charlotte Observer publication nearly 30 years ago. Dee Dixon has been there from the beginning.

She took over as publisher of the lifestyle magazine for African Americans before purchasing it from the Observer in 2001. The independent magazine became a product of Dixons media company, Pride Communications.

QCity Metro is the youngest of the trio. Its the brainchild of Glenn Burkins, a former deputy managing editor at the Charlotte Observer. After an 8-year stint, the veteran reporter left the newspaper to launch QCity Metro in 2008. The platform was one of the first digital-only, hyperlocal publications focused on a Black audience.

Like most traditional media, all three publications relied heavily on advertisers. When the pandemic hit, each faced a serious challenge.

It caught us completely by surprise, Johnson said. We were doing OK until mid-March when the advertising dollars that were committed several months down the road started canceling stores started closing and advertisers started cutting back on ads. March through July revenue dropped 40%.

Burkins said the disappearance of advertising hit QCity Metro more critically.

It took our revenue down to nothing, he said. We used to get most of our revenue from helping organizations promote their events. When all those events were canceled, our revenue dried up as well.

Before the pandemic, both news organizations had already recognized the need to diversify revenue. Last summer, The Post and QCity Metro were accepted into the third cohort of the UNC-Knight Foundation Table Stakes Newsroom Initiative. The yearlong program helps media organizations focus on audience engagement and create sustainable revenue streams.

As devastating as the pandemic has been, it has also presented opportunities. Both publications readership increased despite advertising losses. Delivering timely and relevant information to their audiences allowed the publishers to keep the ships afloat.

We connected with our audience in a much deeper way, Burkins said. We were one of the first locally to challenge county health officials on the impact of Covid-19 in the Black community. Our readers demonstratively appreciated that. They came to us for information they werent getting anywhere else.

As a result, more people signed up for QCity Metros membership program, the Press Club.

Burkins explained how some major organizations began offering grants to newsrooms covering the pandemic and serving underserved communities. QCity Metro received several grants, one of the largest was$100,000 from Facebook.

As Charlotte Posts reporters covered the pandemic, the company saw a jump in readership as well. Similar to QCity Metros membership, the Posts subscribers increased. The growth aided in the ad revenue losses.

Selling ad space was already a challenge the pandemic just added another layer. Black people account for 13% of the population but only receive 1.4% of targeted U.S.advertising and brand activation spending.

I felt my business was in jeopardy because producing a Black magazine in Charlotte has always been hard, said Dixon, who produces six issues of Pride Magazine annually.

Shes relied more heavily on other divisions of Pride Communications during the economic downturn, chiefly, Pride PR.

Requests for public relations services increased, while Dixon noted that some clients were specifically looking for minority-owned firms to provide messaging for conversations around diversity, inclusion and racial inequalities.

Each organization understood the importance of being more than a media outlet for its readers. Over the years, the publishers have hosted galas, concerts, community forums and other events. These events often help residents find solutions to issues raised in stories covered by the outlets. For instance, Dixon held a Covid-19 forum featuring several business owners and community leaders. Burkins has been a regular moderator for the Harvey B. Gantt Centers Unmasked series.

The death of George Floyd in May led to global protests with demands for racial equity and defunding the police. There has been a resurgence of the Black Lives Matter movement, but the Charlotte Post was an early adopter years ago. The Charlotte Post Foundation launched Black Lives Matter Charlotte in 2015 to create a space for Black people and allies to discuss issues that negatively and disproportionately affected Black residents.

The national interest in issues impacting Black communities also trickled down to increased coverage from local mainstream media. It garnered a mixed reaction from the trio of publishers whove always centered Black audiences.

Dixon is concerned with the approach and sensitivity of non-Black outlets.

It seems apropos to cover Black issues now, Dixon said. Ive turned down some media opportunities because I felt like it wasnt for me.

She expressed a desire for authentic dialogues that promote change. Burkins and Johnson both shared the belief that the more awareness about Black issues, the better.

This is nothing new, Burkins noted. This is a big news story, and they [mainstream outlets] absolutely need to be part of it. But I wonder, how many of them will be here a year from now or two years from now?

He continued, Theres a lot of grant money out there, and its chasing organizations covering issues in the Black community.

Johnson likes the competition.

I think we do a good job at what we cover, he said confidently. Being a small company, we cant cover everything that is happening in the city, so I welcome other people coming in and reporting.

Dixon is ready to take advantage of opportunities for Pride Communications. She believes its long overdue for companies to increase advertising dollars spent with Black media, but shes guarded.

Im not going to be deceived about this surge of business or interest. I just need to continue to be innovative as a media outlet, she bluntly stated. I would love to say things are different. I would love to hire more people and get more advertising because things are going to get better. I wouldnt go that far. I just know better.

Dixon acknowledges those who advocate for Pride Magazine and have supported the publication from its inception.

Otherwise, we wouldnt be here, she said.

Her desire to see more financial support is a message meant for all businesses, including Black-owned ones. Burkins echoed similar sentiments and touched on the giving habits of Black people.

He said, We give heavily to our churches, first and foremost. We give to our fraternities and sororities, we give to our HBCUs but probably not nearly enough. Giving to media organizations is not only new for the country, to some degree, its especially new for Black news consumers.

QCity Metros advertisers are returning, but Burkins will continue to grow new revenue streams. Hes leary about how quickly the situation could change in an economic crisis and how that might impact Black media.

Johnson has seen a lot in four decades as the publisher of the Charlotte Post. Hes up to the task of solving problems but admits the pandemic has him frustrated.

I can manage a situation if I know the endpoint, he said. The problem that is bothering me more than anything else is we dont know when this pandemic will end.

While the uncertainty may hinder ongoing efforts to diversify revenue, according to Johnson, The Posts advertisers are also beginning to return.

As publisher of the citys oldest paper, Johnson says his team is taking steps to become more of a household name.

When my family took over the paper, Charlotte was a very segregated city. Our support basically came from the west side, and were still strong on the west side, he said. Charlotte has become a transient city. We must have the resources to make sure we can follow, track and reach them.

Burkins thoughts during the Knight Foundations 2019 Media Forum still ring true the importance of Black-owned media cannot be understated.

Its important that we stop thinking of ethnic media as a nice to have, as something on the side. Its a must-have.

Editors Note: Black Power Moves, our Black Business Month series, highlights industries and notable members of Charlottes Black business community.Part Onefocused on the response to the coronavirus pandemic and the Black Lives Matter movement from leadership of Black Business Owners of Charlotte and the Charlotte Mecklenburg Black Chamber of Commerce.

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Charlotte's Black media publishers open up about longevity and managing through the pandemic - Qcity metro

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LIve Life Fully: Keys to happiness and longevity – Charleston Gazette-Mail

Wednesday, August 19th, 2020

You can have more purpose and greater happiness in the second half of your life.

Thats certainly reassuring, especially if youve spent the first part of your life getting through school, getting a job, possibly getting married, starting a family and, generally, living on autopilot.

This quote comes from author Dan Buettner, author of The Blue Zones of Happiness and The Blue Zones: Nine Lessons for Living Longer. Buettner is a National Geographic fellow who has produced an Emmy-winning documentary and holds three world records for endurance cycling.

Working with the National Geographic, Buettner has studied regions of the world in which people live longer and are happier. He refers to these as blue zones.

If happiness were a cake recipe, Buettner says, the ingredients would include: food, shelter, health care, education, mobility/movement, having a partner in life, sleep, faith, a pet, a positive attitude and a sense of purpose.

Research also shows four common characteristics of those who live long, healthy lives:

n Something to look forward to

And the No. 1 factor of the happiest and healthiest populations might surprise you: deep friendships.

Friendships and loneliness

How you curate your immediate social network is probably the biggest lasting thing you can do to improve your life, Buettner explains. You need three to five good friends, he says. People with whom you can have a meaningful conversation not just about current events or sports. Its safe to be vulnerable with them and cry on their shoulders. They listen without judgment.

This dovetails with the work of hospice nurse Bronnie Ware, who chronicled insights from those on their death beds in her book The Top Five Regrets of the Dying. One of the regrets mentioned most often: I wish Id stayed in closer touch with friends.

Loneliness is a huge factor in both unhappiness and longevity.

Its as dangerous as a smoking habit, Buettner says, shaving six to eight years off your life expectancy age.

Lonely people are more susceptible to stress, depression and dementia. And theyre more likely to commit suicide.

Social media can fill this void to some extent. However, theres a big caution flag. Its healthy to engage for about a half-hour to an hour a day, to stay in touch and learn a few things. After 1 hours of social media exposure, though, things start to go downhill dramatically. And those who spend eight hours a day are the least happy. So, you may want to do the math on your usage.

The blue zones of longevity

The following areas have been identified as having the greatest number of people who lead long, healthy lives, well into their 90s and 100s:

1. Loma Linda, California

2. Nicoya Peninsula, Costa Rica

The United States ranks No. 19 on the longevity scale with a grade of B. The average American loses about 12 years of life due to a toxic food environment, inadequate social relationships and a lack of physical activity.

So, what is it about blue zones that produces happier people who live longer? They dont have greater discipline, Buettner says.

Theyre just in environments where the healthiest choice is either the easiest choice or the unavoidable one, he explains.

Simple foods are plentiful around them nuts, beans and greens. And the option of loneliness doesnt exist. If theyre not showing up for church or the village festival, someone is knocking on their door and getting them out. The option of being sedentary is not there, either. Theyre being nudged moving more, eating less and eating more plant-based foods.

They also have purpose. They dont wake up every day asking, What should I be doing today? Whats my life meaning? Theres no existential stress because their lives revolve around family, faith and community.

Its all about connection.

Happiness factors

One of the biggest barriers to longevity is unhappiness. This condition could take eight years off ones life expectancy.

National Geographic and Buettner conducted a survey of 150,000 people, entitled the True Happiness Test.

According to Buettner, 40% of what makes us happy is genetic. Fifteen percent is chance. However, that leaves nearly half the equation up to the individual. Following are some research results on common health practices.

n Vitamins: Interestingly, Buettner says their studies found that taking vitamins doesnt make much of an impact on greater longevity. He notes there are situational cases where this might make a difference. Overall, though, he says were too prone to calling an 800 number to get the latest and greatest supplement. Theres no silver bullet.

n Sleep: Forgoing sleep in pursuit of goals is harmful. Sleep is when our bodies do cellular repair.

If youre only sleeping six hours a day, youre going to be about 30% less happy, says Buettner. Tired feelings make you feel crappy. Youre also less proficient at work and more likely to be obese. Buettner says we need eight to nine-and-a-half hours of sleep a night.

n Movement and exercise: Forty-five minutes of daily exercise is recommended. This can be broken up into segments.

n Pets: Bonding with a pet has been shown to raise levels of oxytocin, one of the happy hormones. And going for walks also could release endorphins, more feel good brain chemicals.

Daily rituals to reduce stressMeditation and prayer time, taking naps and engaging in a happy hour have all been shown to be effective at reducing stress. Again, the best medicine for unhappiness is a social network. Volunteer. Find a spiritual community, a group of walkers or a bridge group. Admittedly, this is more challenging during our pandemic period.

Set up things up in your environment so you dont have to think about them. Keep the fruit bowl full so you wont be as tempted to go to the junk food drawer.

The true happiness test

You can take the True Happiness Test by doing an online search of true happiness test. Its a free five-minute survey.

Its never too late to start snatching back some good years, says John Day, co-author of The Longevity Plan. The best time is to start from childhood. The second best time is today.

2020 Linda Arnold Live Life Fully, all rights reserved. Linda Arnold, M.A., M.B.A., is a syndicated columnist, psychological counselor and founder of a multistate marketing company. Reader comments are welcome at linda@lindaarnold.org For information on her books, go to http://www.lindaarnold.org or Amazon.com.

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LIve Life Fully: Keys to happiness and longevity - Charleston Gazette-Mail

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