Dijaya boss in healthcare venture
♫ Sunday, February 19th, 2012TAN Sri Danny Tan Chee Sing, who controls Dijaya Group, has ventured into the healthcare business, following in the footsteps of elder brother Tan Sri Vincent Tan Chee Yioun.
The younger Tan is partnering several doctors to operate the Beverly Wilshire Medical Centre Sdn Bhd, to capture a piece of the booming aesthetic industry here.
"Beverly Wilshire is a boutique medical centre specialising in aesthetics, plastic, stem cell therapy and health screening," its executive director Dr Liow Tiong Sin told Business Times in a recent interview.
This 13-bed hospital also has a dental unit, operated by Beverly Wilshire Dental Specialist Centre Sdn Bhd, which has Tan as a common shareholder.
In total, the facility will have six medical doctors - including two surgeons, four physicians and five dental surgeons.
"This is a centre that provides total transformation for the patient. We provide a high standard of service, individual service that ensures patients don't feel like hospital patients but rather a place for healing and rejuvenation," Dr Liow, who is also the aesthetic physician, said.
It is also a one-stop centre for transformation and healthy aging, providing both external and internal treatment.
All its equipment are FDA approved. Its machines include Fraxel for scar, pigment and skin rejuvenation and Thermage CPT, which is used to firm skin, improve cellulite, body tightening and sculpting.
How is this centre different from other beauty centres and medical centres providing similar services?
"Others may not be focused and built to specialise on aesthetics. We trust we are the only one-stop place which offers treatment from plastic (surgery) to anti-aging, to stem cell to dental," he said.
Beverly Wilshire uses human stem cells as it is the most bio-compatible. At the same time, stem cells can also be harvested in the purest form from a person's fat cell for an autologous transplant.
Stem cell therapy is used to regenerate the muscle and vessels in the heart and in the brain to regenerate the nerves and improve blood supply.
While most hospitals in Malaysia would typically take about 10 years to see return on investments (ROI), Beverly Wilshire expects to see ROI in less than half that time or less. Its expected investment cost is some RM20 million.
"This is a boutique type centre. ROI could take three to five years," he said.
Beverly Wilshire, started as a privately held Dijaya Medical Centre but decided to change its name as the name Dijaya is closely linked to property.
Since it is a beauty and aesthetics centre, it searched for names and settled with Beverly Wilshire as it was a luxury hotel in Beverly Hills in the US.
"So we thought we will create the Hollywood theme and provide the best," Dr Liow said.
This 13-bed hospital is located at Plaza Dijaya in Jalan Tun Razak, Kuala Lumpur. It will be launched soon.
It will target both locals and foreigners. For some foreign patients, the treatment will be a fraction of the cost compared to the same treatment in their country.
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Dijaya boss in healthcare venture