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Archive for the ‘Blindness’ Category

David Giuliani: The wrong question to ask – Kankakee Daily Journal

Saturday, October 12th, 2019

Kankakee County States Attorney Jim Rowe says when domestic violence happens, people often ask, Why doesnt she just leave?

Its pretty clear why victims dont just leave, said Rowe, a member of the Harbor House board, which provides emergency shelter for domestic violence victims. They are 70 times more likely to be killed within weeks of leaving a domestic violence relationship.

Speaking to the county board this week, Rowe said domestic violence is the leading cause of homelessness among women and children.

When your choice is being homeless or to remain in a violent environment, you can imagine that its not as easy of a choice as why doesnt she just leave? he said. When you hear that in the community, respond with the question, Why doesnt the abuser just stop abusing? Run those words by them. Instead of investing their time in questioning victims, they can do a lot to empower survivors in our community by supporting Harbor House.

This is a particularly good message in October, which is Domestic Violence Awareness Month.

Many of us, including me, have been guilty of asking the wrong question, implicitly blaming the victim. We should blame the perpetrator.

Often when someone is avoiding you, you cannot help but wonder, Was it something I said?

In the case of a reporter, the question becomes, Is it something I wrote?

This week, the city of Kankakee finally released the list of names of people it has blocked from access to its Facebook pages. As it happens, my Facebook account was one of 20 on the banned list for Mayor Chasity Wells-Armstrongs official page, which is considered a public record.

I was banned on July 31, 2018, three days after my story on then-Police Chief Price Dumas appeared. It was about documents we obtained showing that Dumas searched the names of two mayoral critics in the state criminal database, which is only supposed to be used for legitimate law enforcement purposes. The chief abruptly resigned three weeks later.

Im guessing my story is what upset Wells-Armstrong. It certainly wasnt because of my interaction with the page. There was none.

Its not unusual for reporters to get the cold shoulder from sources unhappy with news coverage. But we strive to be fair with every source, whether were blocked or not.

For many partisan Democrats and Republicans, it can be difficult to see beyond party labels. They have trouble calling out whats wrong on their side a malady I like to call partisan blindness. This problem has become particularly acute with the Ukraine scandal.

How can anyone deny that Joe Bidens son, Hunter Biden, is cashing in on the family name? When his father was involved in Ukraine as vice president, Hunter was receiving $50,000 per month serving as a board member for a Ukrainian natural gas company, an industry in which he had no experience. This type of deal might be legal, but its unethical, although it happens far too often in our politics.

On the flip side, it was wrong for President Donald Trump to pressure Ukraine to investigate Biden and his son in apparent exchange for nearly $400 million in military aid to Ukraine. Not coincidentally, Biden is the front runner for the Democratic presidential nomination and leading Trump in polls. No president should use his official powers to get another country to dig up dirt on a rival.

If something is wrong, it is wrong. It should not matter whether it involves a Democrat or a Republican.

David Giuliani is a reporter for the Daily Journal. His column As It Is expands upon regular news coverage. He can be reached at 815-802-5144 or dgiuliani@daily-journal.com. Follow him on Twitter at @TDJ_dgiuliani.

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What would people be surprised to learn about Emily Maitlis? "I have facial blindness" – Prospect

Saturday, October 12th, 2019

ILLUSTRATION BY NICK TAYLOR

What is the first news event you can recall?

I remember the Silver Jubilee clearly because we had a fancy dress street party in Sheffield. I dressed up as a Japanese girl with a too-big red kimonocultural appropriation hadnt been invented in 1977. I was six. Three years later, there was the bombing of Bologna train station by Italian neo-fascists. I remember hearing that one of the dead was a three-year-old girl and being unable to process how someone that young could become a victim of terrorism.

What is the biggest problem of all?

High humidity leading to rain and/or frizzy hair on a live broadcast. Alternatively, the idea that expertise doesnt matter, wisdom and experience count for little.

If you could spend a day in one place at one moment in history, when and where would that be?

I would choose Bucharest, outside the presidential palace in December 1989, watching Ceau sescu appear on the balcony and seeing how the mood of the crowd suddenly changes and sours about 10 minutes into his speech. You can actually see his expression change from dominance, to pure incomprehension until he realises hes reached his end. He was executed by firing squad four days later. I took my son to that spot a few years ago and in baking heat we played the old film footage as we sat on the ground underneath that very balcony.

What is your favourite quotation?

Time held me green and dying,/though I sang in my chains like the sea. Dylan Thomas. Ive had 30 years to think about what it means and I still dont know. But it makes me feel very mortal, and urgentas if there is still so much to do.

What would people be surprised to learn about you?

I have facial blindness. Its hugely embarrassing as it makes me seem supercilious or snobbish. You learn to create ambiguous greetings like Really nice to see you, which could cover an old acquaintance or someone youre meeting for the first time. My husband often stands behind me muttering she works in antiques, they gave us the fish kettle for our wedding, or you interviewed him for Newsnight last year, used to go out with Liz Hurley.

What frightens you most?

Miscarriages of justice. Sally Clark, for example, who lost her babies and was then accused of their murder. Cases like Nazanin Zaghari-Ratcliffe show the collateral damage of political spats between governments which could happen to anyone.

Who would you like to spend a day in the shoes of?

A person of deep religious faith. A monk, priest or a rabbi maybeIm curious to see how you would make the intellectual leap to just believing in something without constantly seeking rational evidence.

What has been your most awkward on-air moment?

When I interviewed a bloke wearing a balaclava on Newsnight. He refused to remove it and halfway through our interview he forgot he was wearing it, took a sip of water and couldnt find his mouth. Its quite hard to hold it together when that happens.

Emily Maitliss new book is Airhead: The Imperfect Art of Making News(Michael Joseph, 18.99). She will be at the Wimbledon Book Festival on 10th October

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On World Sight Day, Alcon India and Khushi create awareness about timely cataract surgery to avoid blindness – Best Media Info

Saturday, October 12th, 2019

Alcon, a global leader in eye care, as a part of its public service initiative, has rolled out a cinema campaign to create awareness about the role of a timely cataract surgery in avoiding blindness in view of World Sight Day observed on October10.

Alcon teamed up with Khushi Advertising Ideas Pvt. Ltd., a cinema advertising agency, and created an ad that has compelled people to sit up and take notice. The 30-second ad starts with nothing but a blank screen with only sounds of birds chirping and a baby laughing. This continues for about 12-13 seconds and leaves the audience visibly perplexed. Some even wonder whether there is a projector malfunction, until the first visual comes up, which is only the text that reads 1,20,00,000* people in India see the world like this.

Through the remaining ad, this number goes up by one every three seconds and the copy below it reads Every three seconds someone is getting blind due to cataract. This is followed by the logos of Alcon and World Sight Day in the last two seconds of the ad.

Vishnu Telang

Such strong messaging has left the audience shaken and I am sure, also awakened, said Vishnu Telang, CEO, Khushi Advertising. The ad is a true example of how powerful, something so simple can be. No influencers, no flashy design, no product display and no logo presence through 98% of the ad. The simple yet impactful communication did the job brilliantly. I am certain that people will recall this ad and the effort of Alcon for a long time.

Shourav Das

Shourav Das, Senior Manager, Practice Development, Alcon India, said, We wanted to bring the focus of both patients and care-givers on how cataract potentially lessens the quality of life. Following an eye surgeons advice and not procrastinating a simple cataract surgery can help one get back to life and light. With World Sight Day, we were planning a series of activities to spread awareness on this subject, which actually is the largest cause of blindness in India and when Khushi came to us with the concept, we loved the idea and went ahead with it. We at Alcon are positive that this campaign will touch a lot of people and raise even more awareness about cataract and dispel the myths woven around it.

Gautam Dutta

Gautam Dutta, CEO, PVR, said, This campaign is a perfect example of how cinema as a medium can be effectively used to spread awareness about health and social issues. Cinemas offer a captive and receptive audience who is more likely to absorb advertising communication and when the message is as powerful and relevant as this, the impact is massive. I am glad that Alcon and Khushi have made optimum use of this excellent advertising medium and created a campaign that is sure to open people's eyes to this grave issue."

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Info@BestMediaInfo.com

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Google Maps for blind people improves thanks to the new voice guidance – Herald Publicist

Saturday, October 12th, 2019

Google Maps has up to date its voice steerage system particularly so that folks with lowered blindness or visibility can transfer extra independently. That is the brand new operate.

Among the finest makes use of of expertise is when its positioned on the service of accessibility. Accessibility permits to compensate for the absences of these much less lucky, serving to them to be extra unbiased each day.

Right this moment is the flip of Google Maps, an software that everyone knows and that helps us transfer round daily. Within the newest replace you obtain a brand new voice steerage software, designed particularly for individuals with lowered visibility or blindness.

One of many biggest difficulties for an individual with blindness is to find new locations. Its simple to recollect the best way to these locations that youre used to go each day, however going to new locations is extraordinarily difficult with out eyes to information you.

Functions corresponding to Google Maps assist information us, and with the brand new characteristic they may also assist individuals who have imaginative and prescient issues. That is doable due to a operate that Google is beginning to show name Voice steerage .

This new operate goes a step past the small print that Google Maps leaves us once we use the navigation on foot, a operate that for the standard person is greater than full due to the knowledge we see on the display, however which resulted inadequate for customers with lowered imaginative and prescient.

As defined by Wakana Sugiyama, protagonist of the video, these skills make her, as a blind individual dwelling in Tokyo, really feel extra included in society by with the ability to transfer with higher independence.

This new characteristic needs to be deployed over the following few hours, so be sure to have the Google Maps software up to date.

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Google Maps for blind people improves thanks to the new voice guidance - Herald Publicist

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How Mere Humans Manage to Comprehend the Vastness of the Universe – Scientific American

Saturday, October 12th, 2019

Astrophysics is not typically considered to be part of the humanities. Yet one class I took as a senior at university suggested otherwise. It left me in awe of the human mind.

With my own background rooted in the humanities, I found myself focusing on the way my professors described the cosmos. While the fantastical environments of black holes, white dwarfs and dark matter often took center stage, at the heart of each discovery was the human mind seeking to understand the unfamiliar.

Their tales of discovery made it clear that we often take our knowledge of the universe for granted. After all, the universe was not built for the human mind to understand. When we look up at the night sky, we see only a tiny fraction of what is out there. It is the task of the astrophysicist to develop a picture of the universe despite our overwhelming blindness.

I wanted to better understand how being human shapes our understanding of the universe. After talking to some of Princetons leading astrophysicists, one thing became clear: the discipline requires the human mind to be conscious not only of the universe but of itself (unless otherwise identified, all quotes are from these scientists).

Only 5 percent of the universe is normal, observable matter. Within this small fraction, the human eye can only perceive matter that emits light within a certain frequency on the electromagnetic spectrum. While birds can perceive magnetic fields and snakes can image in the infrared, we can detect only visible light. This range determines our picture of space, Adam Burrows explains. Our picture of space is, in that sense, a direct product of the human mind.

Rather than assume our picture wholly captured the universe, Jo Dunkley says that astrophysicists started wondering whether there might be other things filling our galaxies and universe that we cannot see. They designed telescopes to detect frequencies of light that lie beyond human perception, such as those of x-rays and radio waves. With these instruments, our picture of the universe became 5 percent complete.

The astrophysicists task then became one of using the visible to detect the remaining 95 percent. Einsteins laws of gravity provided a means of navigating the obscure. Because gravity depends solely upon mass, its effects can be seen irrespective of light production. As Dunkley explains, a massive, invisible object, such as a black hole, will attract a visible object, like a star.

While the Event Horizon Telescopes image of a black hole is one recent example, the strategy dates back as early as 1933. It was Swiss astronomer Fritz Zwicky who unwittingly first employed the technique when examining the behavior of galaxy clusters. He found the clusters to be far more massive than anticipated based on what was visible. He called the missing mass dark matter. Nearly 40 years later, American astronomer Vera Rubin confirmed its existence. While measuring the radial velocity of galaxies, she observed velocities incompatible with those predicted by the laws of gravity. The expectation had been that objects farther from the center of the galaxy orbited more slowly than those near the center. Rubin instead observed a constant velocity, meaning that there was no decrease at the fringe of the galaxies. In order for this to be possible within the laws of physics, there must be more to space than meets the eye, Dunkley explains. The mass existed, it just had yet to be detected.

Neta Bahcall explains that its the laws of gravity that render this dark matter indirectly observable. They allow astrophysicists to determine how much of the universe is invisible without knowing exactly what the darkness is. James Jeans once likened the situation to Platos well-known allegory, where imprisoned in our cave, with our backs to the light, we can only watch the shadows on the wall. The comparison is apt. Counterintuitively, the shadows here represent what is visible, and the light represents what we cannot see or even imagine. With this technique, dark matter came to contribute 27 percent to our cave drawing of the universe.

The 68 percent of the universe absent from our drawing is still unknown. But, in 1998, that unknown was given a name: dark energy. It emerged as a means of explaining the universes anomalous expansion. In the 1990s, astrophysicists thought that the universes rate of expansion would gradually decrease. The laws of gravity predicted that the matter filling the universe would begin to pull itself together as time went on, thus slowing the universes expansion. Yet this turned out not to be the case. The expansion was accelerating. Very little is known about dark energy, and so our picture of the universe remains far from complete.

The problems facing our picture of the universe are not limited to what we can perceive. As Ed Turner explains, our mind and the culture in which it was formed condition the way we explore the universe. Because of this particular conditioning, we have mental blind spots for the cosmic phenomena that run counter to human intuition and understanding. For instance, Turner claims that the mind is predisposed to see things as statistically significant when they might not be. We erroneously perceive patterns in the spacing of stars and of the planets in the solar system, seeing them as though they were arranged.

There are other properties of the mind that get in the way of seeing the truth, according to Turner. Consider, for instance, our belief that massive objects must take up space. It is not a direct relationship: we accept that a piece of lead is more massive than a pillow, even though the latter is larger. At the extremes, however, we expect some positive correlation between the two. The extreme physical environment of a neutron star then poses problems. As Michael Strauss suggests, the star is so dense that a thimbleful of neutron star material has the mass of 70 million elephants. We cannot help but wonder: where is all the mass?

We are blinded by being human when we look at something larger than the human experience, Robert Lupton explains. It becomes further apparent when we are confronted with counterintuitive phenomena like white dwarfs and black holes. White dwarfs decrease in size as they become more massive, says Joshua Winn, and for black holes, all mass is compressed to zero size. While we cannot see the black hole, giving the phenomena a name allows us to imagine it. The same could be said of dark matter and dark energy, explains Dunkley. As with the previous analogy, language provides a means of overcoming our initial blindness to interact with these cosmic phenomena.

Astrophysicists encounter another blinding property of the mind when considering the nature of space: we can only visualize in three dimensions. In order to imagine the geometry of space namely whether it is flat or curvedwe would need to be able to think in four dimensions, says Dunkley. For instance, to determine the curvature of a ball, we first picture the ball in three dimensions. Therefore, to determine a three-dimensional curve, the mind would need to picture the four-dimensional object.

This need arises when astrophysicists contemplate the expanding universe and relativity. For the former, the task is to conceptualize a three-dimensional universe that exists in a loopan impossible visualization, for connecting every dimension would create a four-dimensional object. For the latter, in order to explore the relativistic behavior of spacetime, the task is to imagine a three-dimensional space deformed by gravityanother impossibility.

In both cases, two-dimensional analogies facilitate understanding. Dunkley likens the universe to a piece of string attached at both ends to create a loop, and then relies upon language to bridge the-dimensional gap. We would connect every side of space, such that no matter the direction we traveled in, we would always return to our starting point, she explains. Similarly, in his 1915 paper on general relativity, Einstein used a trampoline as a two-dimensional analogue for space. He then turned to language to illustrate how placing a massive object upon the stretchy surface creates a third, vertical dimension. The same principle applied in more dimensions, he argued: massive objects bend space. While we are still unable to visualize the four-dimensional phenomena, Dunkley says that through these linguistic analogies, we can imagine the consequences.

In this manner, astrophysicists stretch the mind to see the universe from an external perspective, says Turner. Burrows speaks of retraining the brain by developing a new language better suited for the conversation between the cosmos and the individual. The environment of the universe is so different from our daily environment that often we cannot imagine it, according to Joel Hartman. Take, for instance, the size of the universe and the number of stars within it. The language of mathematics, grounded in scientific notation, logarithms and orders of magnitude, allows us to grapple with the cosmos where words fall short, explains Burrows.

Similarly, when considering the four-dimensional universe, mathematical measurements provide astrophysicists with an invaluable means of navigating the obscure. Just like in two dimensions, explains Dunkley, if the geometry of space is flat, then parallel lines, like light rays, stay parallel always. If the space is curved, then they will either come towards each other in a positively curved universe or splay apart in a negatively curved one. To return to the language of Platos cave, it seems that by measuring the shadows before us, we are able to conceptualize, in part, the nature of what remains out of sight and out of mind.

Even with this universal language of mathematics, astrophysicists still resort to biological terms to describe certain cosmic phenomena. Turner describes how astrophysicists speak of the birth and death of stars, as though they were alive. More extreme is the twin paradox devised to facilitate a correct conception of time. We are accustomed to thinking of time as strictly linear and independent, but Einsteins theory of relativity says that probably is not the case. Time passes more slowly when close to massive objects.

To overcome our intuition, astrophysicists imagine taking two twins and somehow sending one of them to spend time near a black hole, [so that] she would actually age more slowly than [her] Earth-dwelling partner, explains Dunkley. The physical manifestation of aging allows the mind to grapple with the nonuniformity of time, for we are able to envision two differently aged twins despite the semblance of a paradox.

While there are certainly properties of the mind that get in the way of seeing the truth, as Turner says, the fact that it is human allows us to engage with the universe. The lives of stars and the twin paradox are just two examples of astrophysicists making sense of the unfamiliar through our own biology. After all, it is the mind of the astrophysicist that must first identify its blind spots and then devise techniques to overcome them. In that sense, astrophysics and humanism go together in a wonderfully unexpected way. As the literary critic Leo Spitzer once wrote, the humanist believes in the power of the human mind of investigating the human mind.

So often the predominant reaction to astrophysics focuses on how vast the universe is and how insignificant a place we hold in it. It would be far better to flip the narrative to see the marvel of the mind exploring the cosmos, human lens and all.

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Parents in UAE urged to check kids’ eyes to avoid preventable blindness – Khaleej Times

Saturday, October 12th, 2019

Medics recommend that all children have an initial eye exam before the age of four.

It is important to make sure children's eyes are checked for better school performance and to avoid preventable blindness that can only be treated during childhood, Abu Dhabi parents have been told.

On the occasion of World Sight Day (October 10), experts from the Cleveland Clinic Abu Dhabi's pioneering Eye Institute urged parents to arrange eye examinations for their children. Left uncorrected, impaired vision in children impacts quality of life, including lower academic achievement, and can result in permanent visual loss that is not treatable after childhood, an expert said as part of the 'Vision First!' programme.

The medics recommend that all children have an initial eye exam before the age of four. If parents suspect a child has an eye problem, they should be examined, whatever their age is. This allows causes of preventable blindness to be treated during childhood.

Dr Arif Khan, a paediatric ophthalmologist at Cleveland Clinic Abu Dhabi, has explained that a child's visual system is not set at birth. "It depends upon visual experience and continues to develop until the age of around seven or eight, with the first few years of life being a particularly critical period," he said. "At least four per cent of children have visual impairment that is only treatable during childhood. Detecting visual problems during childhood, when they are most amenable to treatment, can have a tremendously positive impact on the child's future."

While some paediatric eye conditions can be relatively easy for parents to spot, the majority can only be detected with an eye exam, particularly if the condition affects just one eye. There is a clear link between poor vision and lower academic performance in children. While most schools in the UAE provide eye exams for students, doctors are keen to highlight that waiting until a child has started school to correct some problems can be too late.

"It's important that people think about putting vision first. Children are never too young for an eye exam," said Dr Khan.

He said that he recently saw a child referred for a second opinion. The child was suffering from frequent headaches and blurred vision and had been diagnosed with neurological disease as the cause. A specialised eye examination revealed that the source of his symptoms was an undiagnosed need for glasses. After receiving the proper prescription glasses, the headaches stopped.

ismail@khaleejtimes.com

Ismail Sebugwaawo

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One in 7 diabetics is visually impaired: Survey – BusinessLine

Saturday, October 12th, 2019

One in eight persons above 50 years in India is a diabetic; One in every 46 diabetics is blind; and one in seven has some form of impairment in their vision due to high blood sugar levels, according to a diabetes and diabetic retinopathy survey by the All India Institute of Medical Sciences (AIIMS) in collaboration with Ministry of Health and Family Welfare carried out between 2015 to 2019.

Of 56,771 persons over 50 years of age assessed in 21 districts, up to 11.8 per cent (6,717) were found to be diabetic. The highest prevalence of diabetes (over 20 per cent) was observed in Thrissur, Kerala (29.4 per cent), North Goa (24.7 per cent), Kapurthala in Punjab (22 per cent) and Virudhunagar in Tamilnadu (21.2 per cent).

Of the total diabetic population of 6,717 persons, 144 persons were blind and 923 persons were visually impaired. Prevalence of blindness among diabetics was 2.1 per cent and visual impairment 13.7 per cent, states the report.

In all the diabetics, 16.9 per cent had diabetic retinopathy or damage to retina, 7 per cent had diabetic maculopathy or damage to macula, a part of the eye which provides central vision, and 3.6 per cent had sight-threatening diabetic retinopathy, the report estimated. Globally, diabetic retinopathy is responsible for 1.06 per cent of blindness and 1.16 per cent of visual impairment, according to 2015 estimates.

The reason for diabetes leading to blindness and visual impairment was linked to poor blood sugar control among patients. While most of patients surveyed (85.7 per cent) were on oral tablets for diabetic management, only 39.5 per cent of known diabetics had controlled their random blood glucose to less than 200 mg per dL.

Up to 60.5 per cent had poor control of sugar. And a majority of the diabetics had never sought an eye check-up. Poor awareness regarding the health, 90 per cent of known diabetics had never gone for fundus evaluation for diabetic retinopathy, states the report.

In India, there are an estimated 7.296 crore cases of diabetes in adults. While urban prevalence is between 10.9 to 14.2 per cent, rural prevalence is between 3 to 7.8 per cent among population which is over 20 years and there is much higher prevalence in population over 50 years.

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Tears flow as 16-year-old girl sees light for the first time after 4 years of blindness – YEN.COM.GH

Saturday, October 12th, 2019

- Leticia Vidza, a 16-year-old girl from Cape Coast has had her eyesight restored after 4 years of blindness

- This followed a 30-minute surgery by a joint team of American and Ghanaian eye specialists

- Vidza benefited from a free cataract surgery project between the Himataya Cataract Project (HCP) and the Ghana Health Service (GHS)

Our Manifesto: This is what YEN.com.gh believes in - Our Manifesto

A 16-year-old girl identified as Leticia Vidza from Cape Coast, Central region, who was compelled to curtail her education after she lost her sight four years ago has had her vision restored.

Leticia Vidza underwent a 30-minute surgery performed by a combined team of American and Ghanaian doctors to remove a cataract from both eyes at the Cape Coast Teaching Hospital (CCTH).

The 16-year-old girl benefited from eye specialists performing free eye operations on some 600 patients with eye defects.

Vidza could not hide her joy with tears running down her cheeks at seeing once again after the plasters were taken off.

The elated girl told the Ghana News Agency (GNA) she would immediately resume school to continue with her education.

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Photo credit: myjoyonline.comSource: UGC

Vidza recounted her predicament while revealing it all started in school when suddenly she could not see from afar.

She revealed that her ''parents did their best, sending me to hospitals but my condition worsened until I went totally blind. I am very excited and I cant wait to see my friends.''

The free cataract surgery initiative, is a joint programme between the Himataya Cataract Project (HCP), an American Non-Governmental Organisation, Ghana Health Service (GHS) and the CCTH is expected to benefit nearly 600 cataract patients in Cape Coast.

Dr Oscar Debrah, Country Representative of HCP, revealed more than 1,000 patients were screened in Cape Coast and its surrounding communities.

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Meanwhile, the resilience of Berdanette Adams, the wife of a former French footballer, Jean-Pierre Adams, has given meaning to staying true to one's vows which has resonated with many globally. Berdanette has reinforced what it means to stay with ones partner, for better or for worse.

Despite the current state of her husband, Jean-Pierre Adams, who is still in coma for nearly 40 years now, Berdanette continues to stay true to her love and has many marvelled.

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Theo Campbell accused of faking blindness by fellow Love Island contestant – The Tab

Wednesday, October 9th, 2019

Love Island contestants Theo Campbell and Idris Virgo have been beefing online after Idris accused Theo of faking his blindness in one eye.

Idris posted a screenshot of an argument he was having with Theo on Instagram DM on Twitter.

Theo replied to him with a screenshot of a group chat Idris was allegedly a part of. In this group chat, Idris writes: "Think it's fake tbh" when talking about Theo's partial blindness.

Theo wrote on Twitter: "You missed out the part where youre telling youre little people Im lying about my eye.. only a idiot like yourself would lie about such a thing. And that fact youre putting our convo on Twitter just proves once again what a BEG you are. BEG BEG BEG such a loser."

Theo then also added: "Youre boring. You didnt get an invite to the reunion because you had 0 personality on the show. Everyone else should, only you shouldnt. And because your a puppet thats why you wont get casted again. I duno [sic.] why you try so hard online to make noise. But carry on its laughable. [sic.]"

Idris then replied: "Who are you again? People only know who you are because of your girlfriend other than that youre irrelevant. Man had to shoot him self with a cork to get clout."

Idris Virgo was part of Love Island 2019

Theo went blind in one eye in August, after being hit by a champagne cork at a party in Ibiza.

The accident left him blind in one eye, undergoing surgery and holding out hope of restoring his sight in the eye.

In the aftermath, Kaz, Theo's girlfriend, has been at his side and Josh Denzel was accused of mocking him.

Josh Denzel posted a picture of the "and I ooop" meme with no caption, hours after news broke of Theo's accident, which left him permanently blind in one eye.

Josh later deleted the tweet, however users have been quick to repost screenshots accusing him of making fun of Theo's injury. Kaz has since weighed in on the drama to say Josh has privately messaged them with a "sob story", adding: "Theo couldn't care less."

Watch the moment Theo Campbell got blinded by a champagne cork

Love Islands Theo left blinded in one eye by flying champagne cork

Josh Denzel accused of mocking Theo Campbells blindness on Twitter

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MSU’s NRTC to host games, obstacle course in honor of White Cane Awareness Day – The Reflector online

Wednesday, October 9th, 2019

Mississippi State Universitys National Research and Training Center on Blindness and Low Vision is hosting an informational event in honor of White Cane Awareness Day Oct. 15. The event is taking place from 10 a.m. to 2 p.m. on the Drill Field and will include booths, an obstacle course and games.

White Cane Awareness Day occurs annually on Oct. 15. According to Kendra Farrow, the NRTCs Research and Training associate, this day is designed to bring awareness to people with blindness and low vision and to teach people about white canes.

While gesturing to her white cane, Farrow explained its significance.

It is a mobility tool that helps the individual who cannot see to know what is in front of them, Farrow said. They can detect surface changes, drop-offs and stairs.

The informational booths will allow people to experience what it is like to have blindness or low vision. According to Emily Damm, the NRTCs communications specialist, visitors can go to the welcome booth to learn about interacting with a person who uses a white cane, the laws regarding white canes and blindness-related professions.

At another booth, visitors can braille their name and interact with an off-duty guide dog. A representative will talk about the importance of braille and how those with blindness and low vision use it to read, Damm said.

Visitors can also put on simulator glasses at the booth. Damm said people can wear glasses or a bandanna while participating in a smell test with different spices. The smell test allows people to see what it would be like to cook in the kitchen with a visual impairment.

We have simulator glasses that show what it would be like to see with Glaucoma or a diabetes condition, Damm said. They can pick out one of these eye conditions to wear or use a bandanna to have complete blindness.

While wearing glasses or a bandanna, visitors can go through an obstacle course that is run by MSU sorority, Delta Gamma. According to Andrea Black, a senior studying biological sciences and the Delta Gamma vice president of Foundation, participants can navigate through a path that contains boxes and other objects.

The course brings an educational opportunity about the world of blindness, but it is still in a fun way, Black said. It allows people to really understand what is going on, but it is not a presentation. People are still having fun while promoting awareness and understanding.

According to Clare Baumhauer, a senior marketing major and the president of Delta Gamma, the sororitys philanthropy is Service for Sight, and they share the same mission as the NRTC. The sorority wants to help educate students on this campus about blindness and visual impairment.

Visitors can also participate in games designed for people with blindness and low vision. According to Damm, participants can play goalball and beep baseball while wearing simulator glasses or a blindfold.

Goalball is a game of goalies versus goalies. The ball has bells attached to it, so the players can locate the ball. In beep baseball, players run between two bases and play with a ball that beeps.

Damm expressed that the NRTC typically works to help individuals who are blind and visually impaired through research, programs and other service providers. She said she is excited to do something different and work with the community through this event.

This is new for us to go directly into the community and have this awareness event, but we felt like the celebration of the white cane aligns perfectly with our mission of providing education to the community, Damm said.

Speaking as a person with blindness, Farrow notices the lack of understanding about blindness and low vision. She experiences people who do not understand her condition and treat her like she is not capable.

Farrow believes this event can allow people to change their mindset and appropriately interact with those who are blind and visually impaired.

If someone loses their vision, it is not the end. There are plenty of activities that a person can do. There are plenty of jobs that a person can do, Farrow said. If someone loses their vision, it is important to have the idea planted in your mind that they can still be a successful person.

Farrow said she hopes NRTC's activities in honor of White Cane Awareness Day serve as an educational opportunity that the community can enjoy.

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World-famous photographers are part of this interactive show about blindness – Time Out

Wednesday, October 9th, 2019

Whats your favourite thing to look at? Your dogs face? The most unbelievably Instagrammable pok bowl EVER? A sprawling autumn sunset where the sky is on fire? Now imagine that you know youre going blind: whats the last image you would want to see, the one that would stay with you? Thats the agonising question asked by a new free photography show, Blink, at Oxo Tower, supporting trachoma charity Sightsavers.

Trachoma is a condition that affects nearly 142 million people across the world, many of them children. Its painful, slow, and untreated leads to permanent, total blindness. But its also curable and preventable. Sightsavers is hoping to end the disease for good by 2025.

To highlight the plight of global trachoma sufferers, some world-famous photographers including fashion don Nick Knight have contributed to the show, which runs October 9-13. Each of them has been asked to choose an image of theirsthat they would want to be the last thing they ever saw. But theres a twist. Trachoma is characterised by compulsive blinking, and in Blink created by MET Studio as the viewers stand in front of the images, their normal, natural blinking will be captured by movement technology and gradually make the images degrade and fade until they completely disappear. Its literally blink and youll miss it. So dont miss it.

Blink is at Oxo Gallery, Oxo Tower Wharf, Bargehouse St, SE1 9PH. Tube: London Bridge. Oct 9-13. Free. Find out more here.

Looking for more photography in London? Find out why we gave Tim Walkers V&A show five stars.

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‘This Is Us’: Is Baby Jack Blind in Real Life? – Showbiz Cheat Sheet

Wednesday, October 9th, 2019

Fans cant stop thinking about the This Is Us Season 4 premiere. After introducing a variety of new characters with seemingly no connection to the Pearson family, the writers flipped the switch and revealed how they fit in with the narrative. One of the most shocking revelations was Jack Damon (Blake Stadnik), the adult version of Kate (Chrissy Metz) and Tobys (Chris Sullivan) blind baby boy. Now, This Is Us is back in the present day, where Kate and Toby are learning to raise a blind child. And while some viewers may know Stadnik is visually-impaired in real life, others are questioning if baby Jack is really blind.

In an interview with People, Metz and Sullivan opened up about their characters storyline for This Is Us Season 4. They also shared how baby Jacks blindness will affect them moving forward.

I did learn about how, instead of, of course saying, Oh, look at this, you have to narrate whats going on, Metz told the publication. We sort of take for granted when a child is able to see. Then with a child whos seeing impaired, there are times where people are like, Oh, Jack look at this. You just forget.

Metz then revealed that the baby playing little Jack in This Is Us isnt blind in real life. The real baby is not seeing impaired, the actress explained. So its really about training your mind to narrate, or before something happens, to make sure that youre explaining whats going to happen as to not surprise the baby.

Meanwhile, Sullivan shared what it was like working with the babies. Once we got the hang of it, everything seemed to kind of fall into place. The babies that were working with are great, and theyre actually very easy, he said. Its easier than working with the puppy.

According to the Los Angeles Times, Stadnik is legally blind. He has Stargardt disease, a form of juvenile macular degeneration. And since he first appeared in This Is Us, Stadnik has opened up about his blindness with his fans. When asked if he was blind in real life on Instagram, Stadnik responded graciously.

Its ok to be curious, Stadnik wrote with a smiley emoji. Yes, I am legally blind. I have some vision; enough to get around in my everyday life, but I occasionally use a cane. I also use a number of assistive tech devices to do things like read or use my computer. Thank you for watching the show!

The actor also thanked viewers for their support and noted the importance of representation. Thank you to everyone who has shown me so much love after last nights episode, Stadnik wrote on Instagram. It is a dream come true to be on screen with the incredible cast of This Is Us, and its an enormous honor to represent a low-vision character who is so powerful and nuanced.

Creator Dan Fogelman always knew Kate and Tobys son would be blind, per Entertainment Tonight. So, the This Is Us team began searching for the right actor for the part between seasons three and four.

It was an interesting casting process because we wanted to cast a blind actor, Fogelman said. We had started our casting process very early, even in our off-season. I was looking for a leading man who was without sight and who could be funny, charming, accessible and sweet.

And of course, when they found Stadnik, everything fell into place. One of the wonderful things about our casting department was it wasnt like they only found Blake, Fogelman continued. There were a bunch of really viable, wonderful casting choices that came through our casting department. Blake, when he came to us, was clearly the guy.

Although the babies portraying baby Jack arent visually-impaired, its clear the This Is Us team is trying to be inclusive with Stadniks casting. And since Jack Damon is an adult, who knows? Perhaps fans will one-day meet teenage Jack, represented by another blind actor. But, as of now, only time will tell. So stay tuned.

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Fight For Sight and Prevent Blindness Announce Call for Entries for the 2020 Joanne Angle Public Health Award – InvisionMag

Wednesday, October 9th, 2019

(PRESS RELEASE) CHICAGO National non-profit organizations Fight for Sight and Prevent Blindness are announcing a call for applications for the Joanne Angle Public Health Award, a $25,000 grant to support a public health research project seeking to put an end to unnecessary vision loss.

The award was named for Ms. Joanne Angle who served on the National Board of Directors for Prevent Blindness, and both its Government Affairs and Audit committees, in addition to her work with the Association for Research in Vision and Ophthalmology (ARVO).

The deadline for the Fight for Sight-Prevent Blindness Joanne Angle Public Health Award is Friday, Nov. 15, 2019, at 12 p.m. (ET). Applications must be submitted on the Fight for Sight grant portal, https://www.fightforsight.org/Grants/Application/. The recipient will be announced in Spring of 2020.

The Fight for Sight-Prevent Blindness Joanne Angle Public Health Award was established to provide much-needed funding for research investigating public health related to eye health and safety. Applications will be accepted in the following priority areas:

We are proud to join with Fight for Sight to provide financial support to research programs that are working toward our shared goal of ending preventable vision loss, said Jeff Todd, president and CEO of Prevent Blindness. Today, through the Joanne Angle Public Health Award, we continue to support individuals and institutions that are working towards that same mission.

Arthur Makar, Fight for Sights executive director remarked, We are thrilled to be partnering with Prevent Blindness on the Joanne Angle Public Health Award. It is allowing us to expand our grantmaking from traditional scientific research and into the public health arena. We have collaborated with Prevent Blindness unofficially on various projects. This is a lovely way to solidify our relationship.

Past recipients of the Prevent Blindness Joanne Angle Award include Brian J. Song, MD, MPH, at the Massachusetts Eye and Ear, and the Department of Ophthalmology at Harvard Medical School, for his study Glaucoma Detection in Diabetes Teleretinal Programs. And, Rajeev S. Ramchandran, MD, MBA, Associate Professor of Ophthalmology, University of Rochester School of Medicine and Dentistry, for his study, Implementation Science Based Study of Teleophthalmology for Diabetic Retinopathy Surveillance.

For more information on the Fight for Sight-Prevent Blindness Joanne Angle Public Health Award, contact Arthur Makar, FFSs Executive Director, arthur@fightforsight.org.

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This World Sight Day, Orbis International Calls for All Eyes on 2020 and Preserving the Future of Vision – PRNewswire

Wednesday, October 9th, 2019

2020 is a critical year for Orbis International and other leaders in the global eye health community. Next year will mark the end of Vision 2020, a global project of the World Health Organization and the International Agency for the Prevention of Blindness to reduce avoidable blindness.

When the project was launched just over 20 years ago, the number of blind people worldwide then 45 million was expected to double by 2020. Thanks to the coordinated efforts of the global eye health community galvanized by Vision 2020, the doubling never occurred.

Despite this progress, the World Health Organization's first-ever World report on vision, launched today, shows that 2.2 billion people around the world live with vision impairment or blindness. Of those, at least 1 billion people have conditions that could have been prevented or have yet to be treated. The vast majority of this burden is borne by people from low- and middle-income countries, women, older persons and those from rural communities and ethnic minorities.

Experts had already predicted that global blindness and vision impairment are set to triple by 2050 because of population growth, aging and changes in lifestyle. This increase in patient load will result in a tripling of global demand for eye care; already the number of people in need of care is outpacing the number of trained ophthalmologists.

"As 2020 approaches, we have much progress to celebrate, but if we are to prevent the looming crisis, we cannot rest on our laurels," said Bob Ranck, President & CEO of Orbis International. "We have to take what we've learned over the past two decades and use it to make our future efforts laser-focused on what we know will preserve vision for the greatest number of people."

Taking a people-centered approach: Training local eye health teams is the most sustainable way to ensure that vulnerable communities gain long-term access to the quality eye care they need in their communities. 75% of all blindness and visual impairment is treatable or preventable. A lack of access to screening and treatment is the primary barrier keeping hundreds of millions of people living in low- and middle-income countries from saving or restoring their sight.

Going to scale: Leveraging innovation and technology is one of the most cost-effective ways to help local eye health teams improve their quality of patient care. Tools like artificial intelligence, virtual reality and telemedicine have already shown their potential to change the way eye health teams in rural and resource-poor communities conduct screenings for common conditions that endanger vision, and deepen their skills by learning from colleagues around the world. These tools will become even more vital as population rises and patient loads increase.

"We know what needs to be done to avert the looming vision crisis, but it can't be accomplished alone," said Danny Haddad, M.D., Chief of Program at Orbis International. "The achievements made over the past twenty years prove that there is strength in numbers, and collaboration will be key as we continue our fight against avoidable blindness."

Orbis International's contributions to preventing the looming crisis are evident in our recent impact. In 2018 alone:

Learn more about Orbis's impact in our recent report.

About Orbis InternationalOrbis is a leading global non-governmental organization that has been a pioneer in the prevention and treatment of avoidable blindness for over 30 years. Orbis transforms lives by delivering the skills, resources and knowledge needed to deliver accessible quality eye care. Working in collaboration with local partners, including hospitals, universities, government agencies and ministries of health, Orbis provides hands-on ophthalmology training, strengthens healthcare infrastructure and advocates for the prioritization of eye health on public health agendas. Orbis operates the world's only Flying Eye Hospital, a fully accredited ophthalmic teaching hospital on board an MD-10 aircraft, and an award-winning telemedicine platform, Cybersight. To learn more, please visit orbis.org.

Media ContactKristin Taylor Associate Director, Global Marketing and Communications kristin.taylor@orbis.org

SOURCE Orbis International

http://www.orbis.org

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Phylogica achieves milestone in drug study aimed at treating childhood blindness – Small Caps

Wednesday, October 9th, 2019

Biotechnology company Phylogica (ASX: PYC) is one step closer to finding a treatment for the leading cause of childhood blindness, achieving a major milestone in its human retina in a dish study.

The company today reported results from its flagship drug program, in which its proprietary drug delivery technology was used on a 3D model of a retina created from human stem cells.

According to Phylogica, the study achieved greater than 90% effectiveness after a single dose.

Phylogica chief executive officer Dr Rohan Hockings said the success of the study is an important milestone for the company as it materially increases the probability that its flagship drug program will prove effective in human studies.

The results also complement Phylogicas earlier outcomes in animal models and functional studies in human cells with the targeted disease, retinitis pigmentosa.

Retinitis pigmentosa is a genetic degenerative eye disease that is considered to be the leading cause of childhood blindness.

It affects between 4,000-8,000 people in the western world and is estimated to be a $1 billion per annum market. There are currently no treatment options for the disease.

The company is very excited by the result of this study given its implications for our objective of taking a treatment to market, Dr Hockings said.

In summary, Phylogicas drug program for treating retinitis pigmentosa has now shown highly effective delivery in animal models with sustained duration of effect; the ability to reverse the disease process in human cells; highly effective outcomes in complex models of the human eye; and a favourable proof of concept toxicity profile.

Phylogicas next aim is to seek validation of its latest results across multiple patients with different genetic mutations in the same retina in a dish models.

This will allow the company to begin investigational new drug enabling studies, including large animal toxicology studies, before progressing to human clinical trials.

By afternoon trade, Phylogica shares were sitting 8.51% higher at $0.051.

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Aging and population growth, challenges for vision care: WHO report – Devex

Wednesday, October 9th, 2019

Visual acuity testing during a rapid assessment of avoidable blindness in Mexico. Photo by: Sarah Polack / International Centre for Eye Health/ CC BY-NC

MANILA Population growth and aging are fast outpacing reductions made in the prevalence of visual impairment over the past three decades, according to the World Health Organizations first-ever report on vision published Tuesday.

At least 2.2 billion people are currently estimated to be suffering from a form of vision impairment or blindness globally. The number of people with myopia, an eye condition that makes it difficult for a person to see distant objects, is expected to increase from the estimated 1.95 billion people in 2010 to 3.36 billion people by 2030, according to the report. People in need of yearly or biennial retinal examination for diabetic retinopathy will increase by 50% in 2040.

A bolder vision for eye care

As a two-decade push to end blindness by 2020 draws to a close, advocates indicate the goal is unlikely to be met. In hindsight, they admit they could have framed the goal better. Going forward, bold action is needed.

The anticipated rise in the numbers of people suffering from different forms of visual impairments and at-risk of blindness is expected to pose challenges to countries health systems, which are already constrained in reaching all affected populations and providing quality interventions.

Although increases in cataract surgical rates have been documented in many countries, recent evidence suggests that post-operative vision results are, at times, suboptimal, the report states.

If eye care services are integrated in countries national health systems, we stand a better chance of making sure that people can access the health services that they need across the course of their lives.

People living in rural areas, women, the elderly, people with disabilities, ethnic minorities, and refugees often burdened with higher rates of vision impairment and blindness are also often unable to access eye care services. One issue is that eye care services are often restricted to urban and larger regional settings.

One-third of countries that completed WHOs eye care service assessment tool in 2014-2016 also revealed equity gaps in the distribution of health care workers specializing in eye care across countries geographic areas. In some of these countries, optometry is not recognized as a profession.

A number of countries health insurance schemes dont provide coverage for eye-related medicines and interventions such as cataract surgery. The cost of these interventions often comes out of patients own money.

Where patients are covered, the challenge is accommodating the increase in the number of surgical interventions while ensuring benefits are not taken advantage of by schemes.

In the Philippines, PhilHealth, which oversees the countrys public health insurance scheme, limited the number of cataract surgical procedures per accredited surgeon to 50 per month after reports emerged in 2015 of fraudulent schemes by providers who prioritize profit over need for surgery.

But one of the biggest challenges is lack of data. Without it, it would be difficult for decision-makers and implementers to identify the problems and provide targeted solutions, as well as make the case for resource allocation.

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As the report itself states, more reliable data on the met and unmet eye care needs is required for planning eye care services, so we can identify who needs eye care services, who is not currently accessing them and where they are located, said Dominic Haslam, director of policy and program strategy atSightsavers, an international charity working to address avoidable blindness and other disabilities.

In many of the countries where international NGOs work however, health management information systems are still being developed. Haslam said efforts to strengthen health systems should extend to these vital information systems, and include eye health data.

Over the next few years, WHO is planning to publish a suite of tools to help countries develop comprehensive eye care services and we look forward to supporting this in the countries where we work, he said.

The report underlined the importance of integration in addressing the burden of eye conditions. It recommends countries integrate eye care in their national health plans and care packages and services. It also underscored the importance of coordination between the public and private sectors.

Every country has a health and strategic plan, but eye care is frequently not seen as an integral part of it. The eye care agenda has been frequently planned and delivered as in a parallel system and not as an integral part of health, said Alarcos Cieza, coordinator of blindness and deafness prevention at WHO, in a Devex interviewlast July.

Also, in many countries, a high percentage of eye care services are delivered by the private sector, and usually the public and private sectors are not well coordinated, she added.

Haslam hopes the report will galvanize governments to action, and lead to greater awareness and the political will to deliver better eye health for all.

If eye care services are integrated in countries national health systems, we stand a better chance of making sure that people can access the health services that they need across the course of their lives, he said.

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Bypassing evolution: researcher studies gene modulation to prevent blindness – Hampshire Review

Wednesday, October 9th, 2019

MORGANTOWN Genes borrowed from a spider turned Peter Parker into Spiderman. If scientists can use archaea tiny organisms similar to bacteria as a source of useful genes for humans, might it help prevent blindness one day?

West Virginia University researcher Maxim Sokolov and his colleagues have received $1.5 million from the National Institutes of Health to study the biochemistry that might make it possible.

I recently watched Spiderman again, Sokolov said. Remember, in Spiderman, Peter Parker was bitten by a spider, the spider gave him some of its DNA and he got the traits he didnt have before. We had the same idea.

Only instead of combining spider and human DNA, Sokolov and his team including WVU researcher David Smith will add archaeal DNA to mouse models genes. Then theyll assess whether the mouse models gain the superpower of resisting retinal degeneration.

Archaea are microscopic, single-celled organisms that populate diverse habitats, from the hydrothermal waters of Yellowstone National Park to our very own guts. Unlike mammals and other complex life forms, archaea produce special proteins in their cells called molecular chaperones that help them to survive in the harsh environment.

Generally speaking, molecular chaperones guide other proteins through the folding process. They embrace the baby proteins and help them to fold correctly, said Sokolov, an associate professor in the School of Medicines Departments of , Biochemistry and Neuroscience. And if the baby proteins fold incorrectly, the chaperones will unfold them and say, Fold again.

In this sense, they act like janitors that purge the cells of aberrant proteins.

Avoiding and getting rid of misfolded proteins is crucial. If they accumulate in a cell, they can lead to serious problems. Specifically, a pileup of misfolded proteins in our eyes photoreceptors, due to certain mutations, will slowly kill the photoreceptors and cause blindness.

To counteract these effects, Sokolov and his team will use archaeal genes to instruct cells to make archaeal molecular chaperones. According to the researchers earlier work, doing so will prompt mouse cells to produce chaperones they would never make naturally.

You bypass evolution, Sokolov said. All of a sudden, this chaperone thats not present in mammals not just mice but mammals is there. But you dont know what will happen. This is where you start to do research.

The team will determine if and how the archaeal chaperones protect the mouse models photoreceptors from the harmful effects of misfolded proteins.

Theyll also investigate how well the intervention thwarts retinal degeneration caused by several mutations linked to the development of blindness in humans.

What they discover could suggest new methods to prevent incurable eye diseases, including retinitis pigmentosa, a genetic disorder that causes irreversible vision loss. But their findings may also have broader implications.

There are diseases in the brain, and there is this disease called aging said Sokolov. Weve used the eye as the model, but Ill be interested to look much, much wider than that.

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Cases Of STDs Reach 30-Year High In California – KPBS

Wednesday, October 9th, 2019

Credit: nters for Disease Control and Prevention

Above: This 1975 file microscope image made available by the Centers for Disease Control and Prevention shows chlamydia trachomatis bacteria magnified 200 times.

The number of cases of three major sexually transmitted diseases in California reached a 30-year high in 2018, according to a state report released Tuesday.

More than 336,000 cases of chlamydia, gonorrhea and syphilis were reported last year, as rates of all three STDs continued to increase across the state, the California Department of Public Health reported.

Officials said they are particularly concerned by the number of congenital syphilis cases, which were 14% higher than the previous year and nearly 900% higher than in 2012.

There were 22 stillbirths or neonatal deaths because of syphilis last year, the report said.

If left untreated, syphilis can result in blindness, hearing loss and neurological problems. Chlamydia and gonorrhea can lead to infertility, ectopic pregnancy and chronic pelvic pain.

Many STDs can be cured with antibiotics.

The highest rates of STDs are among young people ages 15 to 24, officials said.

The department's acting director, Dr. Charity Dean, urged sexually active people to use condoms and get tested.

"Regular testing and treatment are essential prevention strategies, even for people who have no symptoms," Dean said in a statement. "Most people infected with an STD do not know it."

State officials are collaborating with local agencies to coordinate efforts to control STDs, the health department said.

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Meet 20-year-old visually impaired girl who engages in hairdressing to cater for her education (photos) – Latest News in Nigeria & Breaking Naija…

Wednesday, October 9th, 2019

- A 20-year-old visually impaired girl, Adebayo Balqis, has narrated why she ventured into hairdressing business

- Balqis said she started the business after surviving the ailment that led to her blindness

- The young entrepreneur also noted that she uses the money she earns to cater for her education

Adebayo Baliqis is a 20-year-old visually impaired young Nigerian who defied all odds to turn her disability to ability through hairdressing skills.

Legit.ng's regional reporter in Oyo, Imran Khalid, reports that Balqis, who hails from Isale Abudu, Saki, in Saki West local government area of Oyo state, got many surprised as she makes earnings to cater for her education and well-being through hairdressing, making of sweet and popcorn.

It was gathered that Balqis, who is currently in SSS 1 at Awoyemi commercial high school, Okeho, in Kajola local government area of the state, took on the business of hair platting and other commercial engagements after her parents had spent all what they had on the ailment that eventually resulted to her blindness.

A 20-year-old visually impaired Adebayo Baliqis platting one of her customers' hair. Credit: Imran KhalidSource: Original

Baliqis' hardwork has made people to celebrate and tag her 'Omolakanda' who despite her predicament, does not take to the street for begging or get involved in illicit dealings.

Speaking with Legit.ng in her hostel on Tuesday, October 8, Balqis said her current blindness had not made her to despair or be discouraged, saying that she became more motivated by her situation.

She noted that her skills of hair platting was discovered as a result of pressure from her father who said she must learn how to plate hair, adding that she ventured into business and other commercial engagements after the sickness took away her sight.

"I have been doing all the businesses so as to raise money for my well-being and acquisition of sound education," she said.

A 20-year-old visually impaired Adebayo Baliqis attending to one of her customers. Credit: Imran KhalidSource: Original

She said having known the financial challenges of her parents, she ventured into all commercial engagements so as to make life easier for herself.

Baliqis, a devout Muslim, called on well-meaning Nigerians to come to her aid and support her with equipment and materials that could raise her up in business of hair platting, making of popcorn.

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Meanwhile, Legit.ng had previously reported that the LA Basic school for the handicapped, located in Okeho area of Oyo state, showcased pupils with disability with most outstanding and unique qualities and skills.

NAIJ.com (naija.ng) -> Legit.ng We have upgraded to serve you better

I want to build a television set -13-yr-old aspiring engineer | - on Legit TV

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Video blindness: the reality of skippable ads – afaqs

Wednesday, October 9th, 2019

Video advertising is now dominating the digital advertising market. According to the International Advertising Bureau (IAB), ad spends on digital video continue to accelerate. Marketers report an increase for digital video budgets by 25 per cent year-on-year. Digital video is expected to have the fastest growth, with CAGR of 37 per cent that will touch Rs. 5,545 crore by 2021. The reasons are obvious in videos, stories and emotions can be communicated very well and user engagement is higher than in other advertising formats.

The dictation of distribution

The downside of the boom is that we are now flooded with videos across websites and platforms. Videos are constantly popping up on social networks, on video platforms or on publisher pages, or in the form of pre-rolls, forcing us to look at an advertising message before we can finally consume the content we have chosen.

This unrestricted projection of video content upon unsuspecting consumers has given rise to a phenomenon called 'Video Blindness. Users ignore the video and the advertised brand. According to a recent study by Magna, users skip video ads on YouTube automatically when they have the option, without paying attention to the brand or the content. On an average, users in Germany skip an ad after just 2.3 seconds.

Many advertisers are heavily influenced by these metrics when designing their video ads. You can see the logo right at the start and the video comes to a climax within the first few seconds.

In addition, the same videos are simply scattered on different platforms in different formats. For example, TV spots are subtitled in the social feed, and videos several minutes long appear as a pre-roll with the hope that the user will not click on Skip Ad. But is this really the way a brand wants to present itself and how videos should be consumed?

Seen vs. visible videos

Brands are thus guided by distribution formats, without questioning if the distribution mechanism really benefits the user and the brand. It seems that the mistakes of banner advertising from the previous decade are now repeated in video advertising visibility at any price regardless of user experience.

But what does viewability in video advertising mean? Internationally, the IAB's 50/2 rule on video usually applies 50 per cent of a video's pixel count must be visible in the user's visible area for at least two seconds. What makes sense in banners (where rule 50/1 applies), as it is relatively easy to capture a banner message is more than problematic in a 60-second video.

A video can thus achieve many thousands of views without being really noticed by a significant target group. A division between real views, where users really focus on video, and visible ads is imperative to getting real metrics.

What can we do?

Some sensible adjustments can significantly increase the results and effectiveness of video campaigns.

Analyse KPIs accurately KPIs should not be rigidly selected and analysed equally for all channels. A non-skippable pre-roll will inevitably result in a very high completion rate. For autoplay formats, if possible, a more sophisticated definition of a view than 50/2 should be agreed upon.

Plan Additional Engagement A very good measure of the effectiveness of a campaign is the engagement that comes after the video. A call-to-action, such as a link that leads to a landing page, for example, shows whether:

The right audience has been reached,

The videos were really viewed and not just visible,

Pre-Rolls have really taken care of interest,

The ROI of the measures is really true.

Choosing Proper Distribution Channels The boom in video advertising has led to a wide range of providers. YouTube and Facebook may be the standards. Not to be underestimated are publishers who guarantee a secure and high-quality environment. They can be booked directly or via platforms.

Choose the appropriate formats Pre-Rolls, Autoplay, Click-to-Watch, Stories or Streams: different formats are suitable for achieving different goals. Brands should first define the goals and then choose the right formats for their purposes.

Be careful when recycling Reusing a TV spot on Facebook is certainly very easy, but often not very effective if the video is then played on smartphone screens without sound. These ads have to work well without sound. The videos must be adapted to channels and formats.

The focussed users

Brands should be very interested in reaching people who really care about their brand and products. They should be concerned with real views, not just visibility. Only then can they achieve real commitment and achieve business goals.

Video advertising has the chance to not suffer the same fate as display advertising, and to cure 'video blindness'. Providers such as marketers must finally remember the principles of good marketing inspire users with exciting topics and emotional videos and not overwhelm them with videos on every single page they visit on the Internet.

The author is the head of Outbrain (India), a web advertising platform.

See the original post here:
Video blindness: the reality of skippable ads - afaqs

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