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Breaking the Small Business Owners Curse: Hiring for Longevity – The Good Men Project

January 18th, 2020 8:41 pm

As a business owner, Ive frequently struggled with hiring good people and ensuring they last. Im sure a lot of other people also struggle with it. Thats why I wanted to write this article.

It doesnt help that we can sometimes give up early in the hiring process either since we get so frustrated. I did that when I first started out and was ready to tear my hair out when I would see more money going out the door on training new hires that didnt work out. Often, when that happens, you spend even less time on reworking the hiring system. I get it. You might feel like: whats the point? Im doomed to sort through crappy people forever.

In my case, I came from the field and believed that as long as I could work hard as a tech, I could scale and last in the marketplace. Maybe you can relate? Maybe you apply this same logic to hiring? Heres the catch: using what worked when you were a startup is exactly why you cant hold onto your peoplewhy you threaten your potential to grow.

If you have aspirations for a business that is more than just you, then youre going to need to leverage other peoples time and energy. Youre going to have to train individuals in the methodologies, systems, and processes you use that make you great.

But dont worry, because I can tell you what you need to knowand what you already knowif you read my last article on defining your core values. Thats the secret. To make your people stick, You need to be clear on your core values. This piece of the foundation is paramount if you want to be successful in the long-term.

If your core values arent clear, you have the possibility or potential to allow infectious people into your organization. And when I say infectious, I mean people who dont align with you or your purpose. But you wont know this from the jump. They might be a skilled person and from the outside seem like a logical fit. But then youll find out theyll always show up late or dont speak nicely to customers.

Id rather have a guy with a lower skill set who is coachable and can be trained and molded into the correct technician that we want. As long as the core values are in alignment and are the underlying foundation within that persons life, theyre going to align with Top Class.

Even though this is a little bit of a different approach when it comes to onboarding and training people, its definitely made a significant difference in our business.

A couple of years ago, we had three really shitty hires back to back to back in a short period. We thought the timing was perfect because we had a big project coming up, and that allowed a couple of weeks leeway to get these guys up to speed. They would know what they were doing and be trustworthy. We felt good about hiring them initially. But in less than 90 days, all three people had been fired, or theyd quit.

What I learned is that if you want to prevent what we went through with these hires, then you need to identify your core values and leverage them properly.

If youre still not convinced, Google employee cost calculators; youll see the numbers are absolutely disgusting. Check out what it costs in advertising to get a person on your team, what it costs to train the person, and how long you need to train them. Youll learn what you are spending when your employees are not producing at the expected levelbecause they werent trained fully. Youll read about IT costs like setting up email addresses and getting them on your software. And after you look up all the costs you can track, think about what you cant track. How much time and money did you spend getting them shirts and swag?

After we lost the three guys in such quick succession, I added up the expenses and was blown away by what it cost to hire themcash right out the window.

Unsure what to do, I talked to my coach, and he gave me the kick in the ass I needed to work on the businesss core values. My partner Jimmy and I had some intense conversations to drill down into what we wanted our core values to be. Jimmy believes in a lot of things I dont and vice versa, but that didnt matter. We needed to work through these differences to agree on our core values.

Once we did that, our company strengthened. It didnt happen overnight, but it did happen. Get clear on your core values, and you will be amazed at what you are actually attracting to your business. It changes every aspect of your business, even the bottom line!

You never know when the perfect person for your organization is going to come along. So always be open to hiring people. With your core values in place, your process to bring them on-board will be that much easier and more economical. You will always be in the best position to grow your company and optimize every hiring opportunity.

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Original article appeared at Tomas Keenan. Reprinted with permission.

Image by Gerd Altmann from Pixabay

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Breaking the Small Business Owners Curse: Hiring for Longevity - The Good Men Project

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