StemCell Therapy

ABS Global announced July 12 the launch of NuEra Genetics, a new brand that encompasses all proprietary ABS beef breeding programs, evaluations, and indexes in order to deliver differentiated and superior terminal genetics for beef supply chain profitability.

ABS said NuEra Genetics symbolizes the next chapter in the history of ABS beef genetics and a new era of ABS beef genetic improvement.

This new brand provides customers access to continuous genetic improvement and a wider array of tailored evaluations and indexes that deliver genetic progress and profit faster, ABS said.

How will customers benefit? According to ABS, the answer is found in the NuEra Genetics tagline: Efficiency. Profitability. Sustainability. With NuEra, the goal is to optimize the customers efficiency, leading to greater profitability, and ultimately allowing for a sustainable system.

The new brand will strive to:

Customers should look for new products to be released under the NuEra Genetics brand in the coming months. Such products include proprietary indexes tailored to specific customer needs, making it easier for customers to select the most efficient and profitable genetics. In the long-term, NuEra will consistently deliver robust genetic improvement, year-on-year, to our customers, raising the bar of what is possible for them to achieve.

As we see dairymen focus the adoption of sexed genetics on their high-ranking females, NuEra Genetics will provide these producers with elite beef genetics for those lower-ranking cows, adding a significant revenue stream to their businesses, said Nate Zwald, chief operating officer of ABS Globals dairy division.

Jerry Thompson, chief operating officer of ABS Globals beef division, said NuEra Genetics has the potential to add significant value to the beef industry globally. Weve only really just scratched the surface and creating our own genetics to drive customer profitability will help us tap into many areas of growth opportunity.

Excerpt from:
ABS Global launches NuEra Genetics beef program - Feedstuffs

This entry was posted on July 12, 2017 at 5:01 pm and is filed under Genetics. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed. |